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New Profit Opportunities in Health convenience and IndulgencePublished by: Business Insights Published: Feb. 28, 2003 - 156 Pages Table of ContentsExecutive Summary Introduction to the megatrends Consumer lifestyle drivers Industry drivers Market evaluation Marketing mix Case studies Industry opinion Chapter 1 Introduction to the Megatrends Summary Introduction What are the three megatrends? Consumer lifestyle drivers Industry dynamics Market evaluation Marketing mix Chapter 2 Consumer Lifestyle Drivers Summary Introduction Convenience as an industry driver Spain and Italy experience minimal changes in household size compared to the UK Increasing numbers of working women across Europe and the United States, with the Swedes consistently taking the lead Changing working patterns The “no time” effect on purchasing decisions Health as an industry driver Natural, organic and information-rich High fat versus low and light - there’s room for both in the consumer market Functional and fortified - positive nutrition Pleasure as an industry driver Indulgent and premium Novel and fun Ethnic and exotic Chapter 3 Industry Drivers Summary Introduction Route to higher margins Looking to the megatrends as a way of engendering customer loyalty Healthy products win loyalty Gain greater share of stomach Chapter 4 Market Evaluation Summary Introduction Profitability hotspots methodology New profit opportunities in bakery Biscuits Bread and Rolls Morning goods, cakes and pastries New profit opportunities in canned food New profit opportunities in cereal bars New profit opportunities in breakfast cereals New profit opportunities in chilled food New profit opportunities in confectionery Chocolate Gum Sugar confectionery New profit opportunities in meal solutions Cooking sauces Chilled ready meals Chilled pizza Frozen ready meals Frozen pizza New profit opportunities in dairy Cheese Chilled desserts Yogurt, milk and cream Ice cream New profit opportunities in frozen food New profit opportunities in snacks - nuts and seeds New profit opportunities in snacks - popcorn New profit opportunities in snacks - potato chips/crisps New profit opportunities in snacks - savoury New profit opportunities in drinks - soft Bottled water Carbonates Concentrates Energy and sports drinks Juices and fruit drinks New age beverages New profit opportunities in drinks - alcoholic Beer and cider Spirits New profit opportunities in drinks - hot Coffee Hot chocolate Tea Regional comparison of profitability hotspots Chapter 5 Marketing Mix Summary Introduction Price point - the fundamental aspect of the marketing mix How should a price point be chosen? Understanding multi-pricing strategies Beyond the product - packaging Health product packaging Premium product packaging Convenient packaging How to promote a healthy/convenient/indulgent product Distribution opportunities Chapter 6 Case Studies Summary Introduction Case study 1 - assessing a full product range Sainsbury’s private label cheddar range Case study 2 - growth in a maturingsegment Patak’s Foods Case study 3 - influential African cuisine Walnut Ridge South African cooking sauce Innovative product launches in each megatrend Bakery Canned food Cereals Chilled food Confectionery Cooking sauces Dairy Frozen food Pizza Ready meals Snacks Drinks - alcoholic Drinks - h ot Drinks - soft Chapter 7 Industry Opinion Survey Summary Introduction The future looks bright for all the megatrends The consumer versus the food and drinks industry Importance of each megatrend in ‘justifying a higher margin’ versus ‘engendering consumer loyalty’ Objectives when developing and marketing products that fit with consumer megatrends Important consumer groups for healthy, convenient and pleasurable products The importance of each channel for communicating added value to the consumer Most important locations and channels for healthy, convenient and pleasurable products Significant ethnic influences on new product development Key consumption occasions for healthy, convenient and pleasurable products Chapter 8 Appendix Glossary Index AbstractThe consumer megatrends of convenience, health and pleasure drive demand for new types of food and drink that are packaged in new ways, distributed through alternative channels and are consumed at non-traditional occasions. Manufacturers and retailers who really understand the impact made by the megatrends on consumer purchasing decisions will not only create a more desirable product line - they will see the opportunities for increasing market share, improving margins and engendering loyalty that may be invisible to competitors whose vision of the future is limited to "more health, more convenience, and more enjoyment.” New Profit Opportunities in Health, Convenience and Indulgence is a management report from Reuters Business Insight revealing the emerging opportunities in the food and drink industry for products that fit with the consumer megatrends. The report provides a field guide to attaining higher margins, greater loyalty and increased 'share of stomach’.Get Full Details About This Report >> |
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