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The State of E-mail Marketing: Perfecting the Appropriate Mix of Art and SciencePublished by: Jupiter Research Corporation Published: Aug. 25, 2003 - 27 Pages Table of ContentsTable of Figures 1. E-mail Marketing Deployments, 2003 2. E-mail Marketing Segmentation Attributes 3. Impact of Spam Filtering on E-mail Deliverability 4. Drivers and Inhibitors of Outsourcing E-mail Marketing 5. E-mail Marketing Strategy Guide 6. Steps to Address E-mail Delivery 7. Jupiter Research E-mail Marketing Vendor Constellation AbstractDespite the widening use of e-mail marketing technology, most marketers say deliverability issues are hindering the effectiveness of e-mail campaigns. Marketers must outsource e-mail technology in cases where volume exceeds 200,000 messages per month to improve campaign results and reduce execution time. Spam filtering technology will continue to challenge bulk mailers and thwart legitimate marketers' efforts.Lead Analyst: David Daniels Contributing Analysts: Jared Blank, Michael Gartenberg, Janis Kim Get Full Details About This Report >> |
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