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The Limits of Paid Search

Published by: Jupiter Research Corporation

Published: Oct. 6, 2003 - 4 Pages


Table of Contents




Abstract

Industry enthusiasm around paid search is dangerously bubble-like. Jupiter believes the greatest inhibitors of long-term growth are endemic to the industry and have gone largely unexamined.
Key Questions
Which are limitations of the paid search market?
Lead Analyst: Matthew Berk
Contributing Analysts: David Card, Gary Stein


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