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Online Automotive Purchase Funnel: Influencing Consumer Decisions

Published by: Jupiter Research Corporation

Published: Aug. 6, 2003 - 6 Pages


Table of Contents


Table of Figures



1. Online Automotive Market Opportunity

2. Automotive Purchase Funnel

3. Car-Buying Decisions, Online Starting Point

4. Online Consumer Behavior: Brand Decision Influenced/Not Influenced



Abstract

Fifty-seven percent of automotive consumers used the Internet to research a vehicle purchase in 2002, but only 17 percent of all new car decisions were influenced by Internet research.
Key Questions
What percentage of automotive consumers use the Internet for research?
Are automotive consumers influenced by the research they do online?
What can online sites do to increase the level of influence they have on consumer decision making?
Lead Analyst: Julie Ask
Contributing Analysts: Zori Bayriamova, Michael Gartenberg, Corina Matiesanu


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