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Online Automotive Classifieds: Converting Browsers to Buyers

Published by: Jupiter Research Corporation

Published: Aug. 7, 2003 - 6 Pages


Table of Contents


Table of Figures



1. Impact of the Internet on Used Car Buyers' Decision Making

2. Internet Tools' Degree of Influence on Used Car Buyers Undecided on Vehicle Make or Model

3. Online Activities Associated with the Purchase of a Used Car

4. Online Automotive Classifieds Spending, Percentage of Off-line Classifieds Spending, 2003-2008

Abstract

Of the around 40 million used cars sold in the US per year, about one-third are researched online, but less than four percent of total classifieds dollars were spent online in 2002.
Key Questions
What role does the Internet play in the used-car-buying process?
How large will the online automotive classifieds market be in 2008?
What can automotive classifieds Web sites do to stimulate growth of the market and increase their own share of it?
Lead Analyst: Belis Aksoy
Contributing Analysts: Julie Ask, Zori Bayriamova, Michael Gartenberg, Corina Matiesanu, Andrew Peach


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