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Marketing Milestones: Operational Tactics for Improving E-mail Results

Published by: Jupiter Research Corporation

Published: Oct. 6, 2003 - 4 Pages


Table of Contents


Table of Figures



1. Tactical E-mail Offer Elements

2. Operational E-mail Offer Elements

Abstract

In addition to their increasing use of e-mail marketing messages, Jupiter Research finds that marketers continue to embrace simplistic targeting and offer tactics. (Marketing Milestones: Driving Conversion by Improving E-mail Offer Content, Marketing Operations, August 17, 2003.) Challenged to adopt best practices, e-mail marketers are in danger of their messages getting lost in the inbox clutter.
Key Questions
Do the tactical elements of e-mail offers support the discount-centric promotions that flood consumers' inboxes?
What can marketers do to improve the source tracking of their campaigns?
How can marketers ensure that message content renders correctly?
Lead Analyst: David Daniels
Contributing Analysts: Jared Blank, David Schatsky


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