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Marketing Milestones: Driving Conversion by Improving E-mail Offer Content

Published by: Jupiter Research Corporation

Published: Sep. 17, 2003 - 4 Pages


Table of Contents


Table of Figures



1. Analysis of Subject Line Offers

2. Characteristics of Offer Content

Abstract

Jupiter Research forecasts that each online consumer will receive nearly 1,600 retention-based e-mail messages, including newsletters, in 2007—an increase from approximately 800 such messages in 2003. As e-mail marketing becomes mainstream, marketers are continually challenged to stand out among the clutter.
Key Questions
How can marketers differentiate their marketing offers from those of competitors in consumers' inboxes?
What are the common e-mail offers being employed, and which ones are overused?
Has targeting offer content based on customer profile data paid off?
Lead Analyst: David Daniels
Contributing Analysts: Jared Blank, David Schatsky


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