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Interactive TV Advertising: Johnson & Johnson Trifecta Pays Off with Brand Lift

Published by: Jupiter Research Corporation

Published: Sep. 8, 2003 - 4 Pages


Table of Contents


Table ofFigures



1. iTV Advertising Revenue, 2003-2007

2. Viewers' Self-reported Interactive Application Usage During The View: His/Her Body Test

Abstract

Brand advertisers believe interactive television (iTV) is a "nice to have" rather than a "need to have" in the advertising mix. This view hinders the advancement of a powerful advertising platform.
Key Questions
How can advertisers quantify the impact of iTV on their brand?
What are best practices for cross-platform interactivity?
Lead Analyst: Lydia Loizides
Contributing Analyst: David Card


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