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Automotive Purchase Funnel: Integrate Data Sources to Improve the Consumer Research Experience

Published by: Jupiter Research Corporation

Published: Aug. 13, 2003 - 5 Pages


Table of Contents


Table of Figures



1. Automotive Consumer Behavior, Starting Point for Research

2. Segmentation, Starting Point for Online Research

3. Automotive Consumer Behavior, Primary Reasons for Visiting Multiple Sites

4. Automotive Consumer Behavior, Online Activities



Abstract

Myths regarding the online automotive experience—such as consumers using the Internet to avoid interacting with dealers and the eventuality of the Internet replacing dealers completely—are causing unnecessary tensions among involved parties.
Key Questions
At what point in the decision-making process do online automotive consumers involve dealers?
What path through the Internet do automotive consumers take?
Why do automotive consumers visit multiple Web sites?
Lead Analyst: Julie Ask
Contributing Analysts: Michael Gartenberg, Corina Matiesanu


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