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Diet Watchers 2003Published by: Datamonitor Published: Nov. 12, 2003 - 77 Pages Table of ContentsTABLE OF CONTENTS CHAPTER 1 EXECUTIVE SUMMARY 3 Hot topic 3 The future decoded 3 Action points 4 CHAPTER 2 THE FUTURE DECODED 12 Introduction 12 The overweight and obese population 13 Body Mass Index distribution by geography and demographic 13 Childhood obesity 22 Eating disorders 24 Additional health implications of obesity 28 Trends in dieting 30 The dieting population 30 Types of diet 32 Reasons for dieting 35 Reasons for abandoning diets 38 Market sizes 41 The overall diet market 41 Diet confectionery market 43 Low fat bakery market 44 Low fat dairy market 44 Low fat fats and spreads market 45 Diet carbonates market 45 Regulatory overview 46 Conclusions 48 CHAPTER 3 ACTION POINTS 49 Seize new opportunities emerging from dieting and ?health-oriented? fads 49 Take control of the dissemination of nutritional information 53 Lost consumer trust 53 Educating consumers 60 Segment and target the dieting population by lifestyle and need states 62 Future scenario ? convert 5% of sporadic dieters 65 CHAPTER 4 APPENDIX 71 Additional data 71 Definitions 76 Research methodology 76 How to contact experts in your industry 77 LIST OF TABLES Table 1: BMI distribution, by country, (% adults) 2002 16 Table 2: BMI distribution, by country, (millions adults) 2002 17 Table 3: Overweight or obese population by country, (% adults) 2002-2007 19 Table 4: Morbidity of obesity in youth 23 Table 5: Prevalence of main eating disorders in Europe, (%) 2002 26 Table 6: Risk factors associated with being overweight and obese 28 Table 7: Prevalence of the main co-morbidities within the obesity population, (%) 2001 29 Table 8: Dieting habits by gender, (% respondents) 31 Table 9: Diet type popularity, EU vs. US, (% respondents) 34 Table 10: Main reason for dieting by gender, EU vs. US, (% respondents) 35 Table 11: Dieters? main reasons for abandoning diets, by gender, (% respondents) 40 Table 12: Overall diet market by country, (US$m) 1998-2007 41 Table 13: European diet market by segment, (US$m) 1998-2007 42 Table 14: US diet market by segment, (US$m) 1998-2007 42 Table 15: The diet confectionery market, (US$m) 1998-2007 43 Table 16: The diet/low-fat bakery market, (US$m) 1998-2007 44 Table 17: The low fat dairy market, (US$m) 1998-2007 44 Table 18: The low fat fats and spreads market, (US$m) 1998-2007 45 Table 19: The diet carbonates market, (US$m) 1998-2007 45 Table 20: Dieting market, per capita expenditure ($), number (#m), market value ($m), split by dieting frequency, EU vs. US, 2002 67 Table 21: Scenario 1 ? Dieting market, per capita expenditure ($), number (#m), market value ($m), split by dieting frequency, EU vs. US, 2007 68 Table 22: Scenario 2 ? Dieting market, per capita expenditure ($), number (#m), market value ($m), split by dieting frequency, EU vs. US, 2007 69 Table 23: Diet food and beverage market size, by region, by scenario, ($m) 2002-2007 70 Table 24: Male BMI distribution, by country, (% adults) 2002 71 Table 25: Male BMI distribution, by country, (adults million) 2002 71 Table 26: Female BMI distribution, by country, (% adults) 2002 72 Table 27: Female BMI distribution, by country, (million adults) 2002 72 Table 28: BMI distribution, by country, (% adults) 2007 73 Table 29: BMI distribution, by country, (millions adults) 2007 73 Table 30: Male BMI distribution, by country, (% adults) 2007 74 Table 31: Male BMI distribution, by country, (adults million) 2007 74 Table 32: Female BMI distribution, by country, (% adults) 2007 75 Table 33: Female BMI distribution, by country, (adults million) 2007 75 Table 34: Population affected by main eating disorders in Europe, (?000s) 2002 76 LIST OF FIGURES Figure 1: BMI distribution, by country, (% adults) 2002 15 Figure 2: BMI distribution, by country, by gender, (% adults) 2002 18 Figure 3: Overweight or obese population by country, (% adults) 2002-2007 19 Figure 4: BMI distribution, by country, by gender, (% adults) 2007 20 Figure 5: US obesity, by age group, (% population) 1998-2001 21 Figure 6: Weight status and weight-related attitudes and behaviors among adolescent girls and boys, (%) 2000 27 Figure 7: Dieting habits by gender, (% respondents) 31 Figure 8: Diet type popularity, EU vs. US, by diet type, (% respondents) 33 Figure 9: Main reason for dieting by gender, EU vs. US, (% respondents) 36 Figure 10: US weight control practices by BMI group, (% population) 2000 37 Figure 11: US fruit and vegetable intake, servings per day, by BMI group, (% population) 2000 38 Figure 12: Dieters? main reasons for abandoning diets, by gender, (% respondents) 39 Figure 13: Consumer reaction to obesity hype, by level of lifestyle restructure efforts Figure 14: Manufacturer opinion of drivers of the rise in childhood obesity 55 Figure 15: A barrage of confusing information from the printed media 57 Figure 16: Prevalence of US advertising claims, (%) 2001 58 Figure 17: Consumer attitudes toward the diet industry, (% respondents) 59 Figure 18: Sainsbury?s campaign to educate children about healthy eating 60 AbstractIntroductionAs the overweight and obese population of the US and Europe grows, ever-greater numbers of people turn to dieting and the industry that surrounds it. However, the diet industry is threatened by consumers' loss of confidence in their claims regarding the effectiveness of various diets. The diet industry needs to regain dieters' trust if it is to continue to thrive. Scope Key data and detailed analysis of 8 leading country markets: US, France, Germany, Italy, The Netherlands, Spain, Sweden, UK Qualitative and quantitative examination of the drivers and inhibitors to dieting, attitudes towards the surrounding industry, and health concerns Specific action points detail strategies to regain the trust of consumers, which will ultimately increase the overall value of the diet market Category coverage includes bakery, confectionery, dairy, and soft drinks, with market data for the respective diet segments from 1998-2002, 2003-2007 Report Highlights In 2002, 64% of the US population and 46% of the European Union's population were obese. By 2007, this figure is expected to reach 68% and 48%, respectively. Of these, only about 1%-5% will achieve permanent weight loss. Seventy-four percent of dieters believe that the effectiveness claims of various diets and products are misleading or false. This leads to lower expectations and low confidence in their ability to lose weight permanently, and more importantly, a distrust of the food and diet industry. Regaining this trust is vital. Converting 5% of sporadic dieters to permanent dieters, by taking control of the provision of nutritional information, could mean a five-year CAGR in the US diet market of 5.5%, and a European diet market CAGR of 5.9%, compared to 3.2% and 3.5% respectively, if it grew according to current trends. Reasons to Purchase Find out what factors and attitudes determine consumers' dieting behavior Understand how best to fulfill consumers’ unmet dieting needs Learn how to get consumers to purchase diet-specific products when not specifically dieting, raising brand profile and loyalty Get Full Details About This Report >> |
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