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Stakeholder Insight: Osteoporosis - Poor Disease Awareness and Patient Identification Hinder Market Growth

Published by: Datamonitor

Published: Nov. 19, 2003 - 228 Pages


Table of Contents


TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY 3

Scope of the analysis 3

Datamonitor insight into the osteoporosis market 5

Osteoporosis is severely underdiagnosed and undertreated. Datamonitor primary research suggests that just 10% of the prevalent population across the seven major markets is diagnosed with osteoporotic bone loss and only just over half of those receive drug treatment. Growth in this market depends on driving patient identification and diagnosis, yet this is an area fraught with unmet needs including disease awareness and access to and utilization diagnostic tools. 6

Datamonitor primary research has identified strong variances in class and brand prescribing preferences among physicians, according to both disease severity and geography. Combination therapy is prescribed in the US, Japan, the UK, France and Spain, though not in Italy and Germany. The practice varies significantly in the extent of physician participation and use in the patient population 8

Trends in monotherapy 8

Combination therapy in osteoporosis 9

Three trends in osteoporosis R&D have the potential to radically change treatment and expand the market: SERMs in additional indications; PTH/anabolic drugs in fracture patients and novel bisphosphonates in flexible dosing and delivery formulations. However, Datamonitor primary research suggests that prescribers will vary widely in how receptive they are to these innovations. 10

SERMs - gaining on HRT and growing its patient population? 10

PTH - a much needed weapon against osteoporosis fractures, but how best to use it? 12

Long-interval bisphosphonates - ibandronate and zoledronate are the likely lads but have much to prove to beat the gold-standard 13

Key metrics 14

CHAPTER 2 INTRODUCTION AND SCOPE 27

Coverage of the Stakeholder Insight survey 27

Supporting data sets 29

WHO Study Group on Osteoporosis 29

National Osteoporosis Risk Assessment (NORA) program 30

National Health and Nutrition Examination Survey (NHANES III) 31

European Vertebral Osteoporosis Study (EVOS) and European Prospective Osteoporosis Study (EPOS) 31

Japanese Population-based Osteoporosis Study (JPOS) 31

The Study of Osteoporotic Fractures (SOF) 32

CHAPTER 3 COUNTRY TREATMENT TREES 33

US 33

Japan 35

France 36

Germany 38

Italy 40

Spain 41

UK 43

CHAPTER 4 EPIDEMIOLOGY AND PATIENT SEGMENTATION 45

Osteoporosis definition and classification 45

Introduction 45

Classification of osteoporosis 45

WHO Classification 46

Disease stage classification 47

Mayo Clinic classification 47

Etiology of osteoporosis 48

Epidemiology of osteoporosis 49

Methodological difficulties in assessing prevalence 49

Prevalence of osteoporosis and osteopenia in postmenopausal women 50

Overview of the prevalence of osteoporosis/osteopenia in women 50

US 52

Japan 53

France 54

Germany 54

Italy 55

Spain 56

UK 57

Prevalence of osteoporosis and osteopenia in men 57

Introduction 57

Overview of the prevalence of osteoporosis/osteopenia in men 58

US 61

Japan 61

France 62

Germany 62

Spain 63

UK 63

Comparative physician-based patient population data 64

Osteoporosis population forecast 64

Fractures, their implications and minor risk groups 65

Introduction 65

Overview of fracture prevalence 67

US 68

Japan 69

France 69

Germany 70

Italy 70

Spain 71

UK 72

CHAPTER 5 DIAGNOSIS AND TREATMENT OPTIONS 73

Presentation and diagnosis 73

The problem of patient identification in osteoporosis 75

Screening - who, how and when? 75

Severe osteoporosis slips through the cracks 77

Patient referrals in osteoporosis 78

Diagnosis - techniques and patient population 79

Diagnosis rates 80

Treatment rates 81

Treatment options 85

Treatment guidelines 86

CHAPTER 6 PRESCRIBING TRENDS AND INFLUENCING FACTORS 89

Prescribing trends 89

Drug therapy - an overview 89

Bisphosphonates 89

SERMs 90

Hormones - calcitonin, and HRT 90

Geographical trends in osteoporosis drug prescriptions 91

Bisphosphonate prescribing across the major markets 93

Non-pharmacological interventions 95

HRT in osteoporosis - not fade away? 97

Recent controversies… 97

…and repercussions 98

Changes in therapy 99

Case study: SERMs vs. HRT in osteoporosis 100

Patient switching to Evista since the WHI 102

Potential of future SERM use 104

Combination therapy in osteoporosis 106

Non-compliance with therapy 110

CHAPTER 7 IMPROVING TREATMENT OUTCOMES 114

Treatment outcomes 114

What influences the choice of drug prescribed? 115

New product development 118

Bisphosphonates in development 119

Awareness 119

Perception of dosing developments 122

Critical success factors for novel bisphosphonates 124

Parathyroid hormone - teriparatide (Forteo) 125

Awareness of Forteo 126

Impact of Forteo on prescribing behavior 127

Unmet needs 128

Physician/patient education 128

The need for greater awareness and education among physicians, specialists in particular 128

Need for disease management 131

Need for prioritisation of osteoporosis 132

Diagnostic unmet needs 133

Need for improved sensitivity of disgnostic and disease monitoring tools 133

Access to diagnostic equipment and treatment 135

Need for nationally supported diagnosis and treatment guidelines 137

Misappropriate use of DXA? Time for a rethink 138

Therapeutic unmet needs 138

Efficacy - a fractured approach 138

Reducing side-effects 139

CHAPTER 8 OTHER STAKEHOLDER INFLUENCES 141

Regulatory perspectives 143

Clinical trial endpoints in osteoporosis 143

Fracture risk reduction 144

Bone turnover markers 145

Bone microarchitecture and bone quality 145

Clinical trial design in osteoporosis 146

Prevention and treatment: implications for endpoint selection 146

Trial design and patient selection 147

Payer/provider perspectives 148

Cost-effectiveness in preventive therapy 148

Implications for reimbursement 148

CHAPTER 9 OPINION LEADER AND STAKEHOLDER TRANSCRIPTS 150

Key Opinion Leader 1 - Belgium 150

Key Opinion Leader 2 - UK 158

Key opinion Leader 3 - UK 167

Key Opinion Leader 4 - Germany 175

APPENDIX A BIBLIOGRAPHY 183

Epidemiology 183

United States 184

Japan 184

France 185

Germany 185

Italy 186

Spain 186

UK 187

Clinical trial data 188

APPENDIX B 190

Physician research methodology 190

Physician Sample breakdown 190

US 190

Japan 190

France 191

Germany 191

Italy 192

Spain 192

UK 193

Contributing experts 193

Stakeholder Insight: Osteoporosis QUESTIONNAIRE 194

1. Epidemiology 194

2. Screening and Diagnosis 199

3. Treatment patterns 202

OSTEOPENIA (Combination therapy) 206

b) COMBINATION Therapy 206

Dose (in mg or ml) per unit 206

Delivery method 206

Percentage of treated osteopenia population (%) 206

OSTEOPOROSIS (Combination therapy) 208

b) COMBINATION Therapy 208

Dose (in mg or ml) per unit 208

Delivery method 208

Percentage of treated osteopenia population (%) 208

SEVERE OSTEOPOROSIS (Combination therapy) 210

b) COMBINATION Therapy 210

Dose (in mg or ml) per unit 210

Delivery method 210

Percentage of treated osteopenia population (%) 210

4. Patient compliance 214

5. Specific Drug Classifications: HRT, SERMs and bisphosphonates 215

6. Recent developments: Forteo and its potential 220

The opinion leader discussion guide 224

Opinion leader interview guide 224

Screening and diagnosis 224

Treatment rates 224

Treatment outcomes and practice 225

Current issues in osteoporosis 226

Research methodology 228

Disclaimer 228





Abstract

Introduction
Osteoporosis, with an estimated prevalent population of over 127 million in the seven major markets and valued at around $7 billion in 2002, presents a commercially attractive target for development. This report identifies trends in current prescribing practices, investigates how drug treatment differs according to disease severity and highlights unmet needs in screening and diagnosis.

Scope
Analysis is based on a survey of 160 treating physicians in the seven major markets as well as in-depth interviews with osteoporosis opinion leaders

Detailed treatment trees show the proportion of patients screened, presented, diagnosed and receiving treatment, by disease severity and country

Assesses the use of combination therapy in key patient and physician populations. Gauges physician perception of R&D trends & potential of novel drugs

Identifies therapeutic and diagnostic unmet needs, highlights areas where stakeholder investment is vital to drive patient identification

Report Highlights
Datamonitor primary research has identified strong variances in class and brand prescribing preferences among physicians, according to both disease severity and geography. Combination therapy is prescribed in the US, Japan, the UK, France and Spain, though not in Italy and Germany.

Just 10% of the prevalent population in the seven major markets are diagnosed and just over half of those are drug treated. Growth in this market depends on driving patient identification and diagnosis: potential barriers to growth include low disease awareness and limited access to and utilization of diagnostic tools.

Three trends in osteoporosis R&D have the potential to radically change treatment and expand the market: SERMs in additional indications; PTH/anabolic drugs in fracture patients and novel bisphosphonates in flexible dosing and delivery formulations.

Reasons to Purchase
Target physicians more effectively, through an understanding of prescribing behavior by specialty and its influences

Understand differential treatment and unmet needs in key patient populations identified by sex and disease severity

Validate new product forecasting based on diagnosis and treatment rates, and potential uptake for a new product based on physician’s perceptions



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