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Store Brand Foods - USPublished by: Mintel International Group Ltd. Published: Nov. 1, 2003 - 146 Pages Table of ContentsIntroduction & Abbreviations Introduction Definition Abbreviations & Terms Abbreviations Terms Executive Summary Economy May Dictate Purchase Patterns Store Brands May Enhance Store Reputation Innovation Can Be Deciding Factor Store Brand Foods: Top 20 Categories Five Segments-Dairy/Eggs Largest Comparing Store Brands And Overall Market Supermarkets Lead Other Fdm Channels In Distribution Purchase Behavior And Attitudes Toward Store Brands Factors For The Future Of Store Brands Forecast For Store Brand Foods Market Drivers In A Weak Economy, Price Is A Major Driver Imaginative Store Brand Programs Promote Store Loyalty Innovation In Store Brand Products Brand Loyalty Driven By Multiple Factors Hispanics And Brand Choice Figure 1: U.S. Population By Hispanic Origin, 1990 And 2000 Census Market Size & Trends Figure 2: Retail Sales Of Top 20* Store Brand Foods, At Current And Constant Prices, 1998-2003 Figure 3: Total Retail Sales Of Foods In Selected Segments*, At Current And Constant Prices, 1998-2003 Market Segmentation Overview Figure 4: Total Sales Of Store Brand Food Market, Segmented By Type Of Food, 2001 And 2003 Figure 5: Total Retail Sales Of Total Food Market, Segmented By Type Of Food, 2001 And 2003 Graph 1: Percent Change In Sales For Store Brand Versus Total Retail Sales By Food Type, 1998-2003 Dairy/Eggs Figure 6: Retail Sales Of Store Brand Dairy/Eggs, At Current And Constant Prices, 1998-2003 Figure 7: Total Retail Sales Of Dairy/Eggs, At Current And Constant Prices, 1998-2003 Graph 2: Store Brand Versus Total Retail Sales Of Dairy/Eggs, At Constant Prices, 1998-2003 Figure 8: Retail Sales Of Store Brand Dairy/Eggs By Sub-Segment, At Current And Constant Prices, 1998-2003 Figure 9: Retail Sales Of Dairy/Eggs By Sub-Segment, At Current And Constant Prices, 1998-2003 Bread/Cereal Figure 10: Retail Sales Of Store Brand Bread/Cereal, At Current And Constant Prices, 1998-2003 Figure 11: Total Retail Sales Of Bread/Cereal, At Current And Constant Prices, 1998-2003 Graph 3: Store Brand Versus Total Retail Sales Of Bread/Cereal, At Constant Prices, 1998-2003 Figure 12: Retail Sales Of Store Brand Bread/Cereal Sub-Segments, At Current And Constant Prices, 1998-2003 Figure 13: Total Retail Sales Of Bread/Cereal Sub-Segments, At Current And Constant Prices, 1998-2003 Sweets/Desserts Figure 14: Retail Sales Of Store Brand Sweets/Desserts, At Current And Constant Prices, 1998-2003 Figure 15: Total Retail Sales Of Sweets/Desserts, At Current And Constant Prices, 1998-2003 Graph 4: Store Brand Versus Total Retail Sales Of Sweets/Desserts, At Constant Prices, 1998-2003 Figure 16: Retail Sales Of Store Brand Sweets/Desserts By Sub-Segment, At Current And Constant Prices, 1998-2003 Figure 17: Total Retail Sales Of Sweets/Desserts By Sub-Segment, At Current And Constant Prices, 1998-2003 Meat/Poultry/Fish Figure 18: Retail Sales Of Store Brand Meat/Poultry/Fish, At Current And Constant Prices, 1998-2003 Figure 19: Total Retail Sales Of Meat/Poultry/Fish, At Current And Constant Prices, 1998-2003 Graph 5: Store Brand Versus Total Retail Sales Of Meat/Poultry/Fish, At Constant Prices, 1998-2003 Figure 20: Retail Sales Of Store Brand Meat/Poultry/Fish By Sub-Segment, At Current And Constant Prices, 1998-2003 Figure 21: Retail Sales Of Meat/Poultry/Fish By Sub-Segment, At Current And Constant Prices, 1998-2003 Other Foods Figure 22: Retail Sales Of Store Brand Other Foods, At Current And Constant Prices, 1998-2003 Figure 23: Total Retail Sales Of Other Foods, At Current And Constant Prices, 1998-2003 Graph 6: Store Brand Versus Total Retail Sales Of Other Food, At Constant Prices, 1998-2003 Figure 24: Retail Sales Ofother Food By Sub-Segment, At Current And Constant Prices, 1998-2003 Figure 24: Retail Sales Of Other Food By Sub-Segment, At Current And Constant Prices, 1998-2003 Figure 25: Retail Sales Of Other Food By Sub-Segment, At Current And Constant Prices, 1998-2003 Figure 25: Retail Sales Of Other Food By Sub-Segment, At Current And Constant Prices, 1998-2003 Supply Structure Store Brand Vs. National Brands Figure 26: Store Brand Food Sales As A Percentage Of Overall Food Sales*, 1998-2003 Dairy/Eggs Figure 27: Store Brand Dairy/Eggs As A Percentage Of Overall Dairy/Egg Sales, 1998-2003 Bread/Cereal Figure 28: Store Brand As A Percentage Of Overall Bread/Cereal Sales, 1998-2003 Sweets/Desserts Figure 29: Store Brand As A Percentage Of Overall Sweets/Desserts Sales, 1998-2003 Meat/Poultry/Fish Figure 30: Store Brand As A Percentage Of Overall Meat/Fish/Poultry Sales, 1998-2003 Other Foods Figure 31: Store Brand As A Percentage Of Overall Other Foods Sales, 1998-2003 Private Label Food Manufacturers Ach Food Companies (Subsidiary Of Associated British Foods) Bake-Line Group, Llc Carl Buddig & Company Fishery Products International (Fpi Limited) H.J. Heinz Company Inter-American Foods, Inc. Interbake Foods, Inc. Malt-O-Meal Omnibrands, Manufacturing Division Of Safeway, Inc. Pro-Fac Cooperative, Inc. Ralcorp Holdings, Inc. River Ranch Fresh Produce, Llc Seneca Foods Corporation Tyson Foods, Inc. Retail Distribution Introduction Figure 32: Retail Sales Of Store Brand Foods, By Channel, 2001 And 2003 Supermarkets Figure 33: Supermarket Sales Of Store Brand Foods, At Current And Constant Prices, 1998-2003 Figure 34: Supermarket Sales Of Foods, At Current And Constant Prices, 1998-2003 Supermarket Operating Data Figure 35: Top Supermarket Operating Statistics, Latest Financial Year-End Figure 36: Top Supermarket Operating Statistics, Percentage Change From Latest Financial Year-End Versus Year Prior Supermarket Store Brand Activity Kroger Safeway Albertson's H-E-B Giant Eagle Super-Valu Publix Delhaize America Winn-Dixie Meijer Inc. The Great Atlantic And Pacific Tea Co. Shaw's Supermarkets Inc. Mass Merchandisers And Clubs Figure 37: Mass Merchandiser* And Club Store Sales Of Store Brand Foods At Current And Constant Prices, 1998-2003 Figure 38: Mass Merchandiser* And Club Store Sales Of Selected Foods At Current And Constant Prices, 1998-2003 Mass Merchandiser Operating Data Figure 39: Top Mass Merchandiser Operating Statistics, Latest Financial Year-End Figure 40: Top Mass Merchandiser Operating Statistics, Percentage Change From Latest Financial Year-End Versus Year Prior Mass Merchandiser Store Brand Activity Bj's Club Target/Supertarget Costco Kmart Drug Stores Figure 41: Drug Store Sales Of Store Brand Foods, At Current And Constant Prices From 1998 To 2003 Figure 42: Drug Store Sales Of Selected Foods, At Current And Constant Prices From 1998 To 2003 Drug Store Operating Data Figure 43: Top Drug Store Operating Statistics, Latest Financial Year-End Figure 44: Top Drug Store Operating Statistics, Percentage Change From Latest Financial Year-End Versus Year Prior Drug Stores' Store Brand Activity Rite Aid Eckerd Drugstores The Consumer Introduction Responsibility For Grocery Shopping Figure 45: Responsibility For Grocery Shopping, August-September 2003 Figure 46: Responsibility For Grocery Shopping, By Gender, August-September 2003 Figure 47: Responsibility For Grocery Shopping, By Age, August-September 2003 Weekly Grocery Spending Figure 48: Amount Spent On Weekly Grocery Shopping Trip, August-September 2003 Figure 49: Amount Spent On Weekly Grocery Shopping Trip, By Gender, August-September 2003 Figure 50: Amount Spent On Weekly Grocery Shopping Trip, By Age, August-September 2003 Figure 51: Amount Spent On Weekly Grocery Shopping Trip, By Household Income, August-September 2003 Figure 52: Amount Spent On Weekly Grocery Shopping Trip, By Household Size, August-September 2003 Percentage Of Shopping Basket Made Up Of Store Brand Items Figure 53: Percentage Of Shopping Basket Comprising Store Brand Food And Drink Items, August-September 2003 Figure 54: Percentage Of Shopping Basket Comprising Store Brand Food And Drink Items, By Age, August-September 2003 Figure 55: Percentage Of Shopping Basket Comprising Store Brand Food And Drink Items, By Household Income, August-September 2003 Figure 56: Percentage Of Shopping Basket Comprising Store Brand Food And Drink Items, By Region (Metro/Non-Metro), August-September 2003 Correlation Between Store Brand Purchases And Weekly Spending Figure 57: Correlation Of Amount Spent On Grocery Shopping On A Weekly Basis And Percentage Of Grocery Order Comprised Of Store Brand Items, August-September 2003 Preference For Store Brand Vs. National Brand Figure 58: Preference For Store Brand Vs. National Brand, August-September 2003 Dairy Products Figure 59: Purchase Of Store Brand And/Or Nationally Branded Dairy Products, August-September 2003 Figure 60: Purchase Of Store Brand And/Or Nationally Branded Dairy Products, By Gender, August-September 2003 Figure 61: Purchase Of Store Brand And/Or Nationally Branded Dairy Products, By Age, August-September 2003 Figure 62: Purchase Of Store Brand And/Or Nationally Branded Frozen Foods, August-September 2003 Figure 63: Purchase Of Store Brand And/Or Nationally Branded Frozen Foods, By Age, August-September 2003 Figure 64: Purchase Of Store Brand And/Or Nationally Branded Frozen Foods, By Household Income, August-September 2003 Canned Or Boxed Foods Figure 65: Purchase Of Store Brand And/Or Nationally Branded Canned Or Boxed Food, August-September 2003 Figure 66: Purchase Of Store Brand And/Or Nationally Branded Canned Or Boexed Food, By Age, August-September 2003 Figure 67: Purchase Of Store Brand And/Or Nationally Branded Canned Or Boxed Food, By Household Income, August-September 2003 Attitudes And Opinions Concerning Store Brand Vs. National Brand Products Figure 68: Attitudes And Opinions Regarding Store Brand And National Brand Products, August-September 2003 Figure 69: Attitudes And Opinions Regarding Store Brand And National Brand Products, By Age, August-September 2003 Figure 70: Attitudes And Opinions Regarding Store Brand And National Brand Products, By Household Income, August-September 2003 Base: 702 Adults Aged 18 And Older Who Reported Being Responsible For The Majority, Or Have Shared Responsibility, Of The Grocery Shopping In Their Household Figure 71: Attitudes Regarding Store Brand And National Brand Products By Region (Metro/Non-Metro), August-September 2003 Figure 72: Attitudes Regarding Store Brand And National Brand Products By Purchase Frequency Of Store Brand Products, August-September 2003 Attitudes Of Respondents Purchasing Specific Products Purchasers Of Dairy Products Figure 73: Dairy Products Purchasers' Attitudes Towards Store Brands And National Brands, August-September 2003 Purchasers Of Frozen Foods Figure 74: Frozen Food Purchasers' Attitudes Towards Store Brands And National Brands, August-September 2003 Purchasers Of Canned Or Boxed Foods Figure 75: Canned Or Boxed Food Purchasers' Attitudes Towards Store Brands And National Brands, August-September 2003 Conclusions Future & Forecast Future Trends Economic Changes Need For More Imagination In Store Brands Brand Loyalty And Store Loyalty As Hispanics Assimilate, Store Brands Sales May Grow Figure 76: Indexed $ Spending* On Food At Home, Select Food Categories, All And By Hispanic Origin, 2001 Figure 77: Households By Race And Hispanic Origin, 2003 And 2008 Market Forecast Overview Figure 78: Forecast Of Retail Sales Of Selected Store Brand Foods, At Current And Constant Prices, 2003-2008 Store Brand Dairy/Eggs Figure 79: Forecast Of Retail Sales Of Store Brand Dairy/Eggs, At Current And Constant Prices, 2003-2008 Store Brand Bread/Cereal Figure 80: Forecast Of Retail Sales Of Store Brand Bread/Cereal, At Current And Constant Prices, 2003-2008 Store Brand Sweets/Desserts Figure 81: Forecast Of Retail Sales Of Store Brand Sweets/Desserts, At Current And Constant Prices, 2003-2008 Store Brand Meat/Fish/Poultry Figure 82: Forecast Of Retail Sales Of Store Brand Meat/Fish/Poultry, At Current And Constant Prices, 2003-2008 Other Store Brand Foods Figure 83: Forecast Of Retail Sales Of Other Store Brand Foods, At Current And Constant Prices, 2003-2008 Forecast Factors Appendix: Trade Associations Appendix: New Product Briefs Albertson's: Frozen Vegetable Extension H-E-B: Heb Margarine H-E-B: Hill Country Fare Eggs H-E-B: Hill Country Fare Lunch Meat Extension Kash N' Karry: Gorgonzola Cheese Crumbled Kash N' Karry: Premium Pistachio Almond Ice Cream Kroger: Graham Cookie Snax Sticks Extension Meijer: Super C Crunch Cinnamon Sugar Cereal Roundy's: Oats & More Cereal Stop & Shop Supermarket: Mi Casa Hispanic Private Label Line Supervalu: Farm Fresh Ready-To-Serve Bacon Target: Archer Farms Market Vegetable Stir Fry With Asparagus Trader Joe's: Crispy Shortbread Cookies With Fruit Filling Appendix: Research Methodology Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade Research Informal Trade Research Formal Trade Research Desk & Internet Research Sources Definitions Forecasts Appendix: What Is Mintel? Mintel Publications Mintel Services Product Retrieval Retail Audits Tailored Research Global New Products Database Research Support/Consultancy/Mic The Mintel Information Centre (Mic) Pr Research AbstractStore brand foods are products that are sold under a retailer's private label (e.g. Wegmans, Ukrops, or H-E-B-branded items), as opposed to those bearing a national or regional brand name (e.g. Nabisco, Frito-Lay). The label may be the same as the retailer (e.g. Kroger) or may bear a name owned exclusively by that retailer (e.g. Kroger's Select frozen vegetables). Store brand foods are available through a number of channels and an array of segments.
Although store brands can be found in almost every food product category, only the twenty best-selling store brand food product categories have been chosen for this report, as they give a clear idea of the current position of store brands as well as their potential to become stronger players in the marketplace. Among the products covered in this report, store brand sugar has the greatest dollar share of the overall market-in 2003, 57% of sugar sales were derived from store brand products. Store brand salad/coleslaw has the smallest dollar share of that market, with some 14% of sales in 2003. |
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