Low-Fat & Low-Sugar Foods: Market Assessment 2003

Published by: Key Note Publications Ltd

Published: Sep. 1, 2003 - 128 Pages

Table of Contents

• BACKGROUND
  
• DEFINITION
  
• Low-Fat Foods
  
• Low-Sugar Foods

2. Strategic Overview

• THE NEED FOR LOW-FAT AND LOW-SUGAR FOODS
  
• ‘You Are What You Eat’
  
• The Body’s Need for Energy
  
• Daily Energy Requirements
  
• Table 1: Estimated Average Requirements for Energy by Age Group and Sex
  
• Guideline and Actual Energy Intakes
  
• Table 2: Recommended Intake of Fats, Protein and Carbohydrate for Dietary
  
• Energy Needs (% of Total Energy)
  
• Sources of Energy in the British Diet
  
• Table 3: Sources of Energy by Food Group (%)
  
• Fatty Acids, Proteins and Carbohydrates
  
• Fatty Acids
  
• Proteins
  
• Carbohydrates
  
• Nutritional Requirements and Actual Nutrient Intakes
  
• Table 4: Energy Intake per Person per Day by Food Type (kcals and %),
  1990 and 2000
  
• Table 5: Intake of Fats, Protein and Carbohydrate per Person per Day
  (grams and kcals), 1992-2000
  
• Figure 1: Energy Intake per Person per Day by Food Type (kcals and %), 2000
  
• Table 6: Total Energy Intake from Fats, Protein and Carbohydrate (%), 1992-2000
  
• Figure 2: Total Energy Intake from Fats, Protein and Carbohydrate (%), 2000
  
• THE ‘BALANCE OF GOOD HEALTH’
  
• Table 7: ‘Balance Of Good Health’ Guidelines
  
• Trends in Consumption of Relevant Foods
  
• Table 8: Consumption of and Expenditure on Dairy Products, Cereal Products
  
• and Dairy Spreads (grams per person per week), 1980-2000
  
• Table 9: Consumption of and Expenditure on Dairy Products, Cereal Products
  
• and Dairy Spreads at Current Prices (pence per person per week), 1980-2000
  
• MARKET DYNAMICS AND SEGMENTATION
  
• DISTRIBUTION
  
• COMPETITIVE STRUCTURE
  
• ADVERTISING EXPENDITURE
  
• MARKET FORECASTS
  
• Table 10: The Forecast Low-Fat/Low-Sugar Foods Market by Value (£m), 2003-2007

3. The Market in Detail

• INTRODUCTION
  
• THE TOTAL MARKET
  
• Table 11: The Low-Fat and Low-Sugar Foods Market by Sector (£m), 1998-2002
  
• Figure 3: Sales of Low-Fat and Low-Sugar Foods (£m), 1998-2002
  
• CHILLED AND FROZEN READY MEALS
  
• Chilled Ready Meals
  
• Frozen Ready Meals
  
• MILK AND CREAM
  
• Liquid Milks
  
• Soya Milk
  
• Cholesterol-Lowering Plant Stanol Ester
  
• Cream
  
• Alternatives to Cream
  
• CHEESE
  
• Cheese Spreads
  
• ‘Light’ Cheese
  
• YOGHURTS AND OTHER CHILLED POT DESSERTS
  
• Low-Fat Chilled Yoghurts and Pot Desserts
  
• BUTTERS AND DAIRY SPREADS
  
• Butter
  
• Dairy and Olive Oil Spreads
  
• Nutraceutical Cholesterol-Lowering Spreads
  
• ICE CREAM
  
• The Take-Home Ice Cream Market
  
• BISCUITS AND CAKES
  
• Biscuits
  
• Sweet Biscuits
  
• Savoury Biscuits
  
• Cakes
  
• Cake Bars
  
• BREAKFAST CEREALS
  
• SOUPS
  
• Low-Fat ‘Healthy’ Soups
  
• CRISPS AND OTHER BAGGED SAVOURY SNACKS
  
• Brands
  
• COOKING SAUCES
  
• Low-Fat Cooking Sauces
  
• SALAD CREAM AND DRESSINGS
  
• Mayonnaise
  
• Salad Cream
  
• Salad Dressings
  
• JAMS AND MARMALADES
  
• Reduced-Sugar Jams
  
• CANNED BEANS AND PASTA PRODUCTS
  
• Brands
  
• CANNED AND PACKET AMBIENT DESSERTS
  
• Brands
  
• Own Label
  
• OTHER FOODS

4. Advertising Expenditure

• INTRODUCTION
  
• Table 12: Main Media Advertising Expenditure on Low-Fat/Low-Sugar
  
• Foods by Sector (£000), Years Ending December 1998-2002
  
• Figure 4: Main Media Advertising Expenditure on Low-Fat/Low-Sugar
  
• Foods by Sector (£000), Year Ending December 2002
  
• DAIRY SPREADS
  
• Table 13: Main Media Advertising Expenditure on Low-Fat/Low-Sugar
  
• Dairy Spreads (£000), Years Ending December 1998-2002
  
• YOGHURTS AND CHILLED POT DESSERTS
  
• Table 14: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Yoghurts
  /Chilled Pot Desserts (£000), Years Ending December 1998-2002
  
• CHEESE PRODUCTS
  
• Table 15: Main Media Advertising Expenditure on Low-Fat/Low-Sugar
  
• Cheese Products (£000), Years Ending December 1998-2002
  
• CRISPS AND BAGGED SAVOURY SNACKS
  
• Table 16: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Crisps
  and Bagged Savoury Snacks (£000), Years Ending December 1998-2002
  
• READY MEALS
  
• Table 17: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Ready Meals
  /Convenience Foods (£000), Years Ending December 1998-2002
  
• MILK AND CREAM
  
• Table 18: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Milk
  and Cream Products (£000), Years Ending December 1998-2002
  
• BISCUITS AND CAKES
  
• Table 19: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Biscuits
  and Cakes (£000), Years Ending December 1998-2002
  
• SOUPS
  
• Table 20: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Soups (£000),
  Years Ending December 1998-2002
  
• SALAD CREAMS/DRESSINGS
  
• Table 21: Main Media Advertising Expenditure on Low-Fat/Low-Sugar Salad
  Creams/Dressings (£000), Years Ending December 1998-2002

5. Distribution

• SALES BY OUTLET
  
• Table 22: Sales of Selected Foods Which Offer Low-Fat or Low-Sugar Variants
  
• With Over 80% of Sales Through Grocery Multiples by Outlet (%), 2001 and 2002
  
• Table 23: Sales of Selected Foods Which Offer Low-Fat or Low-Sugar Variants
  
• With Less Than 80% of Sales Through Grocery Multiples by Outlet (%), 2001 and 2002

6. An International Perspective

• EUROPEAN COMPARISONS
  
• Milk
  
• Semi-Skimmed and Skimmed Milks
  
• Cheese
  
• Butter, Margarine And Dairy Spreads
  
• Yoghurts and Chilled Desserts
  
• THE US

7. PEST Analysis

• POLITICAL FACTORS
  
• ECONOMIC FACTORS
  
• SOCIAL FACTORS
  
• TECHNOLOGICAL FACTORS

8. Consumer Dynamics

• INTRODUCTION
  
• OVERALL FINDINGS FROM THE RESEARCH
  
• Table 24: Regular, Occasional and Non-Purchasing of Low-Fat/Low-Sugar
  Foods (% of respondents), 2003
  
• LOW-FAT FROZEN MEALS AND LOW-FAT CHILLED READY MEALS
  
• Table 25: Characteristics of Regular Buyers of Low-Fat Frozen Meals
  and Low-Fat Chilled Ready Meals (% of respondents), 2003
  
• LOW-FAT MILK AND CREAM, AND LOW-FAT BUTTER, MARGARINE
  
• AND OTHER SPREADS
  
• Table 26: Characteristics of Regular Buyers of Low-Fat Milk or Cream
  and Low-Fat Butter, Margarine and Other Spreads (% of respondents), 2003
  
• LOW-FAT CHEESES AND LOW-FAT YOGHURTS AND FROMAGE FRAIS
  
• Table 27: Characteristics of Regular Buyers of Low-Fat Cheeses and Low-Fat Yoghurts
  or Fromage Frais (% of respondents), 2003
  
• LOW-FAT CRISPS AND SAVOURY SNACKS, AND LOW-FAT BREAD,
  
• CAKES AND BISCUITS
  
• Table 28: Characteristics of Regular Buyers of Low-Fat Crisps or Savoury Snacks
  and Low-Fat Bread, Cakes or Biscuits (% of respondents), 2003
  
• LOW-FAT/LOW-SUGAR BREAKFAST CEREALS AND LOW-FAT SOUPS
  
• Table 29: Characteristics of Regular Buyers of Low-Fat/Low-Sugar Breakfast
  
• Cereals and Low-Fat Soups (% of respondents), 2003
  
• LOW-FAT SAUCES AND DRESSINGS, AND LOW-SUGAR JAMS AND MARMALADES
  
• Table 30: Characteristics of Regular Buyers of Low-Fat/Sauces or Dressings
  and Low-Sugar Jams or Marmalades (% of respondents), 2003
  
• LOW-FAT/LOW-SUGAR PACKET DESSERTS AND LOW-FAT MEAT PRODUCTS
  
• Table 31: Characteristics of Regular Buyers of Low-Fat/Low-Sugar Packet Desserts
  and Low-Fat Meat Products (% of respondents), 2003
  
• LOW-FAT FROZEN CHIPS AND LOW-SUGAR CONFECTIONERY
  
• Table 32: Characteristics of Regular Buyers of Low-Fat Frozen Chips and Low-Sugar
  Confectionery (% of respondents), 2003
  
• PREFERENCES REGARDING EATING STANDARD OR LOW-FAT
  /LOW-SUGAR FOODS
  
• Table 33: Preferences for Eating Standard Versions of Foods to Low-Fat
  or Low-Sugar Versions and Disagreement With This (% of respondents), 2003
  
• AGREEMENT ON FUTURE EFFORTS TO EAT MORE
  
• LOW-FAT/LOW-SUGAR FOODS
  
• Table 34: Intention to Make More Effort to Eat Low-Fat or Low-Sugar Foods
  in Future and Disagreement With This (% of respondents), 2003

9. Major Manufacturers and Suppliers

• COMPANY PROFILES
  
• Arla Foods PLC
  
• Corporate Strategy
  
• Profitability
  
• Table 35: Financial Results for Arla Foods PLC (£m), Years Ending
  
• 30th September 2000-2002
  
• Campbells Grocery Products Ltd
  
• Corporate Strategy
  
• Profitability
  
• Dairy Crest Group PLC
  
• Corporate Strategy
  
• Profitability
  
• Table 36: Financial Results for Dairy Crest Group PLC (£m),
  
• Years Ending 31st March 2000-2002
  
• Danone Ltd
  
• Corporate Strategy
  
• Profitability
  
• Table 37: Financial Results for Danone Ltd (£m), Years Ending
  
• 31st December 1999-2001
  
• H.J. Heinz Company Ltd
  
• Corporate Strategy
  
• Profitability
  
• Table 38: Financial Results for Heinz Europe Ltd (£m),
  
• Years Ending 28th April 1999, 29th April 2000 and 28th April 2001
  
• Johnson & Johnson
  
• Corporate Strategy
  
• Profitability
  
• Table 39: Financial Results for McNeil Consumer Nutritionals Ltd (£m and £000),
  
• Years Ending 2nd January 2000 and 31st December 2000-2001
  
• Kraft Foods UK Ltd
  
• Corporate Strategy
  
• Profitability
  
• Table 40: Financial Results for Kraft Foods UK Ltd (£m), Years Ending
  
• 14th December 1999, 16th December 2000 and 15th December 2001
  
• Müller Dairy UK Ltd
  
• Corporate Strategy
  
• Profitability
  
• Table 41: Financial Results for Müller Dairy UK Ltd (£m), Years Ending
  
• 31st December 1999-2001
  
• Unilever PLC
  
• Corporate Strategy
  
• Profitability
  
• Table 42: Financial Results for Unilever Bestfoods UK Ltd (£m),
  
• Years Ending 31st December 1999-2001
  
• United Biscuits (UK) Ltd
  
• Corporate Strategy
  
• Profitability
  
• Table 43: Financial Results for United Biscuits (UK) Ltd (£m), Years Ending
  
• 30th December 2000, 29th December 2001 and 30th December 2002
  
• OTHER MANUFACTURERS
  
• Ready Meals
  
• Dairy Products
  
• Low-Fat Biscuits, Crisps and Savoury Snacks
  
• Reduced-Sugar Jams and Marmalades
  
• Soups
  
• Breakfast Cereals

10. The Future

• WIDENING RANGE OF LOW-FAT/LOW-SUGAR VARIANTS
  
• TREND TOWARDS HEALTHIER EATING AND LIFESTYLES
  
• MARKET FORECASTS
  
• Table 44: Forecast Sales for Low-Fat and Low-Sugar Foods
  by Sector (£m), 2003-2007
  
• Figure 5: Forecast Sales for Low-Fat and Low-Sugar Foods (£m), 2003-2007

11. Further Sources

• Trade Associations
  
• Publications
  
• General Sources
  
• Bonnier Information Sources
  
• Government Sources
  
• Other Sources
  
  
• Key Note Research
  
  
• The Key Note Range of Reports

Abstract

The continuing interest, growth and development of low-fat and low-sugar foods among manufacturers of brands and retailer own-label products have prompted Key Note to update its report on the market. This report uses government and trade sources of information, coupled with Key Note’s own estimates of the size of individual markets. The report also contains original consumer research into the buying of low-fat/low-sugar foods, and thoughts about their consumption.

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