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In-home Fitness - UKPublished by: Mintel International Group Ltd. Published: Oct. 1, 2003 - 92 Pages Table of ContentsIntroduction and Abbreviations Definition Consumer research ACORN Abbreviations Summary of Key Report Findings Fitness market in good shape Home exercise complements gym use... ...with the market offering something for everyone Fragmented supply... ...and an expanding range of distribution channels A range of factors influence purchasing decisions and exercising patterns Most consumers have a positive attitude towards fitness issues... ...with men more committed than women to in-home fitness Older consumers emerging as a significant user group Market Factors Economic climate Figure 1: Trends in personal disposable income and consumer expenditure, 1997-2007 Population trends Figure 2: Trends in the age struture of the UK population, by gender, 1998-2007 Healthy lifestyles? Figure 3: Comparison of exercise habits of smokers and non-smokers, 2000 and 2002 Figure 4: Incidence of being overweight or obese among men and women, by age group, 1997 and 2001 Figure 5: Those who are trying to slim, 1980-2002 Interest and participation in sport and exercise Figure 6: Participation in sport during the previous 12 months, 2000 and 2003 Figure 7: Sport participation, by location (regular participants), 1998-2003 Media perception Figure 8: Top ten men's magazines, January-June 2002 Celebrity endorsements Impact of health and fitness clubs Figure 9: Sports club membership and use in GB, 2003 Technology Seasonal factors Market Size and Segmentation Figure 10: Retail sales of in-home fitness equipment, 1998-2003 Figure 11: Sales of in-home fitness equipment at current and constant prices, 1998-2003 Aerobic/cardiovascular equipment Weights/dumb-bells Videos Multigyms/weights benches Portable items The Supply Structure Figure 12: Fitness equipment suppliers (both retail and to gyms/fitness centres), 2003 Companies and brands Bolton Stirland Bodypower Sports CSA Fitness Forza Fitness Icon Health & Fitness Newitts & Co Technogym UK York Barbell (UK) Ltd Distribution Figure 13: UK sales of in-home fitness equipment, by type of outlet, 2003 Mail order The Internet Figure 14: Websites actually purchased from in the previous three months, May 2002-May 2003 Sports goods retailers Department stores Other retail outlets Advertising and Promotion Advertising Indirect promotion Branding Infomercials The Consumer Figure 15: Ownership of keep-fit equipment, 1985-2003 Figure 16: types of in-home fitness equipment owned, 1999 and 2003 Most popular type of in-home fitness equipment owned by demographic analysis Figure 17: Most popular in-home fitness equipment, by gender, age and socio-economic group, June 2003 Figure 18: Most popular in-home fitness equipment, by lifestage, Mintel's Special Groups and respondents' own children, June 2003 Figure 19: Most popular in-home fitness equipment, by marital and working status, household size and tenure, June 2003 Figure 20: Most popular in-home fitness equipment, by region and ACORN categories, June 2003 Figure 21: Most popular in-home fitness equipment, by media, supermarket preference and commercial TV viewing, June 2003 Next most popular type of in-home fitness equipment owned by demographic analysis Figure 22: Next most popular in-home fitness equipment, by gender, age and socio-economic group, June 2003 Figure 23: Next most popular in-home fitness equipment, by lifestage, Mintel's Special Groups and respondents' own children, June 2003 Figure 24: Next most popular in-home fitness equipment, by marital and working status, household size and tenure, June 2003 Figure 25: Next most popular in-home fitness equipment, by region and ACORN categories, June 2003 Figure 26: Next most popular in-home fitness equipment, by media, supermarket preference and commercial TV viewing, June 2003 Frequency of exercising in-home Figure 27: Frequency of exercising in-home, June 2003 Frequency of exercising in the home by demographic analysis Figure 28: Frequency of exercising in-home, by gender, age and socio-economic group, June 2003 Figure 29: Frequency of exercising in-home, by lifestage, Mintel's Special Groups and respondents' own children, June 2003 Figure 30: Frequency of exercising in-home, by marital and working status, household size and tenure, June 2003 Figure 31: Frequency of exercising in-home, by region and ACORN categories, June 2003 Figure 32: Frequency of exercising in-home, by media, supermarket preference and commercial TV viewing, June 2003 The Future Current growth expected to persist Positive spin-offs from continued expansion of gym and health club sector Older consumers increasingly important Distribution channels set to widen New technology to drive sales Forecast Figure 33: Forecast of the in-home fitness equipment market, 2003-07 Appendix: Research methodology Index of reports AbstractPrior to the 1970s, fitness activities barely registered on the sporting radar. But in the 30 years since, kick-started by the jogging and aerobics booms of that decade, they have come to a position if not of pre-eminence then certainly of major importance. Although enthusiasm for jogging and aerobics has long since plateaued, and have has even begun to decline, these activities opened the door to a whole host of other, largely gym-based, forms of exercise. These range from weight training to cardiovascular workouts and a huge variety of exercise routines, whose popularity waxes and wanes with ever changing fashions. The maturing of the sector has most obviously manifested itself in the growth of gym and health club membership and facilities, but has also done so in the expansion of the in-home fitness market.Prior to the gym boom, the average collection of in-home fitness equipment rarely amounted to much more than a set of dumb-bells and possibly a chinning bar. In the last decade, however, the sector has become as sophisticated as its commercial gymnasium cousin and offers an enormous range of items to suit all tastes, abilities, physiques and budgets. Get Full Details About This Report >> |
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