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Complementary Medicines - Pan-European Overview - EuropePublished by: Mintel International Group Ltd. Published: Oct. 1, 2003 - 68 Pages Table of ContentsIntroduction Definition Executive Summary France Most common ailments More frequent sufferers turn to the complementary sector Age and income Relatively wide distribution Around a third of adults use homeopathy/phytotherapy Market amounts to €10 per capita per annum So who uses? Germany Relief rather than prevention Lower income groups have more minor ailments All remedies sold through pharmacies Germany is market leader in overall sales Most likely to use Italy Colds and flu most common ailments Ageing population takes greater care of health Pharmacy distribution for most Second smallest market of the five countries The complementary consumer Interest in health leads to higher uptake of alternative remedies Spain Incidence of minor ailments Smallest of the five markets Again, pharmacies are the key distribution outlet Who to target UK Incidence drives demand Legislation should reverse lull in market performance Market still strong despite lull in 2002 Market led by a few key suppliers Own-label also has a role Wider distribution necessary for sales growth Usage mirrors incidence Strong future prospects Market Drivers Demand for remedies is driven mainly by the incidence of ailments Figure 1: Complaints suffered from in the last 12 months, by complementary medicine group, by country, 2002 Headaches and colds are most common ailments in France, Germany, Spain and GB Figure 2: Common ailment types, by country, 2002 Ageing population should benefit complementary medicines, as older adults tend to take better care of their health Figure 3: Total population, by age, 2001 Rising consumer spend in most countries Figure 4: Consumer expenditure, at constant 1995 prices, 1995-2001 The Market Germany and France are the largest markets for complementary medicines Figure 5: Complementary medicines market size, by country, 2001/02 Figure 6: Complementary medicines market size, by country, 2001/02 Low per capita spend suggests great potential for growth in all markets Figure 7: Per capita spend on complementary medicines and all self-medication, by country, 2001 The Consumer Complementary Medicine Group Women generally more sympathetic to using complementary medicines Figure 8: Profile of the complementary medicines group, by gender, by country, 2002 Complementary medicine group age profile varies from country to country Figure 9: Profile of complementary medicine group, by age, by country, 2002 Figure 10: Profile of the complementary medicine group, by age and income group, by country, 2002 British CMG adults most likely to only go to doctor when really ill, Spanish most likely to let ailments run their course Figure 11: Adults with a laissez-faire attitude towards their health, by country, 2002 Italians most likely to think they look after their health, Germans most likely to have a periodical check up Figure 12: Adults who are health concerned, by country, 2002 Herbal remedies appeal most to Italians and Germans, homeopathic medicine has strongest following in France and GB Figure 13: Aspects of complementary medicine that appeal most, by country, 2002 Attitudes towards heath Homeopathic medicine appeals primarily to 35-54s Figure 14: Attitudes towards homeopathic medicine, by age and income groups, by country, 2002 Appeal of homeopathic medicine increases with affluence Figure 15: Attitudes towards homeopathic medicine, by yearly income group, by country, 2002 Women are more inclined than men to prefer herbal remedies. Germans have by far the highest interest Figure 16: Attitudes towards treating illness with herbs, by age and income group, by contry, 2002 Interest in herbal remedies is lowest among the youngest age groups Figure 17: Attitudes towards treating illness with herbs, by age group, by country, 2002 GB adults are most reluctant to visit the doctor, while the Spanish are the most willing to do so Figure 18: Likelihood of visiting doctor when ill, by age and income group, by country, 2002 Over 54s more likely than younger adults to visit the doctor Figure 19: Likelihood of visiting doctor when ill, by age, by country, 2002 Italians are most likely to look after their health, Spanish and British are least likely Figure 20: Attitudes towards health, by age and yearly income group, 2002 Older adults are also more likely to look after their health Figure 21: "I really look after my health", by age, by country, 2002 Spanish may be most willing to visit the doctor because, in general, they do not put good health down to luck Figure 22: Attitudes towards health, by age and income groups, by country, 2002 Less affluent are most likely to agree that health is a question of luck Figure 23: "Health is generally a question of luck", by yearly income group, by country, 2002 Asking for advice Doctors' recommendations are most likely to be sought, but chemists' advice follows closely in GB Figure 24: Whom consulted for remedies in the last 12 months, by complementary medicines group, by country, 2002 Likelihood of consulting alternative health practitioners is higher among complementary medicine group, particularly in GB Figure 25: Whom consulted in the last 12 months, all adults vs. complementary medicine group, 2002 Use of remedies Use of remedies for headache, hayfever and indigestion is highest in Britain Figure 26: Remedies used by all adults, by country, 2002 Use of remedies in CMG broadly mirrors that of all adults Figure 27: Remedies used by complementary medicine group, by country, 2002 Large potential market for complementary headache remedies Figure 28: Usage of headache remedies, all adults vs. complementary medicine group, 2002 Women have higher incidence of using headache remedies in all countries, suggesting scope for female-specific complementary remedies Figure 29: Usage of headache remedies, by age and income group, by country, 2002 Men also have relatively high use of headache remedies, but should be targeted differently to women Figure 30: Usage of headache remedies, by gender, by country, 2002 Cold & flu remedies also have a large potential customer base, especially in France and Britain Figure 31: Usage of cold & flu remedies, by age and income group, by country, 2002 Accompanying sore throat remedies also offer a substantial customer base Figure 32: Usage of sore throat remedies, by age and income group, by country, 2002 Older consumers, who are most sympathetic to complementary remedies, have highest incidence of digestive complaints Figure 33: Usage of indigestion/heartburn and stomach remdies, by age and income group, by country, 2002 Forecast Germany will remain largest market for complementary medicines Figure 34: Forecast for complementary medicines market, by country, 2007 Appendix: Research Methodology Index of reports AbstractComplementary medicines are defined as remedies available to the general public for the relief and treatment of illnesses, which are either produced by different methods from 'pharmaceuticals' or work in different ways, and are thus considered outside of the scope of 'conventional' medicine. Complementary medication is basically 'holistic', ie it treats the whole person not just the symptoms of the illness, although herbal medicines have a more specific systemic action.Alternative therapies, such as chiropractics or osteopathy, are not covered in this report, although some alternative practitioners use complementary medication in their treatments. Chinese herbal products and Ayuvedic medicines are excluded from this report, because of the uncertainty regarding the current legal status of some of these products. Other toiletries such as soaps and bath additives/shower gels and cosmetic products containing essential oils are excluded from this report. Natural supplements, vitamins and minerals, and Royal Jelly are also excluded from this report, as are herbal health drinks, and slimming foods unless marketed as 'phytotherapy' products. Get Full Details About This Report >> |
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