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Emerging Concepts in Food, Drinks and Personal CarePublished by: Datamonitor Published: Sep. 23, 2003 - 97 Pages Table of ContentsTABLE OF CONTENTS CHAPTER 1 EXECUTIVE SUMMARY 3 Hot topic 3 The future decoded 3 Action points 6 CHAPTER 2 THE FUTURE DECODED 15 Introduction 15 Learning from the innovators 15 A brief analysis of innovation in the packaged goods industry 15 Key themes in emerging concepts 17 Promoting beauty from within 18 “Skingestibles” - beauty from the inside out 18 Beverages containing beauty ingredients 22 Drinks co-branded with a spa or beauty salon 26 Opportunities for NPD promoting beauty from within 26 Positive nutrition and added value ‘solution’ offerings 27 Food and drink promoting weight loss and/or lowering cholesterol 28 Food and drink to help relieve hypertension 32 Food and drink products that help to regulate blood sugar 33 Products that offer intestinal or digestive benefits 34 Focusing on increasingly specific wellness needs - sleep aids 35 Healthy eating on-the-go - a clash between two mega-trends 36 Future opportunities in positive nutrition 38 Catering for adherents of the low-carbohydrate Atkins diet 39 Packaging innovations facilitating on-the-go consumerism 41 Lifestyle supporting innovation - capitalizing on consumer insight 41 Opportunities in packaging for on-the-go consumerism 42 Emerging concepts in personal care 43 Products mirroring benefit propositions of food and drink 44 Pseudo-botox treatments 45 New cosmetic ingredients and trends to watch for 46 The proliferation of wipe and on-the-go products 47 Sun care for hair and changing fragrances 47 Packaging innovation - skincare sticks 48 Cosmetics for men 48 Gourmet express dining 50 ‘Almost ready’ meal solutions - stress free cooking 50 Future opportunities in gourmet express dining and related areas 53 Concepts that blur the service and retail channels 54 Using restaurants as test markets for new products 54 Introducing a branded healthy alternative to restaurant menus 55 Fast casual dining 56 Trends in natural ingredients and locally branded goods 57 A broader range of categories incorporating natural ingredients 58 A resurgence in the demand for regional/origin labelled products 59 An array of ingredient activity 59 Other marketing innovations 61 Innovative approaches to generating word-of-mouth 61 Sector synergies - marketing beers as a companion to food 62 The ‘bottle-can’ - appealing to the cool consumer 63 Sensual marketing - appealing to the senses 64 Sampling in the on-trade 65 Healthy edible wrap technology 65 Gender specificity in food and drink 66 The Life Top Straw - a packaging innovation in functional foods 66 Cognitive aids - nutraceuticals for the mind 67 Ingredient innovation in personal care 68 Integrating personal care and home hygiene 69 FreshDirect - fresh, gourmet and ready made goods delivered 70 Launching a product branded magazine 71 Conclusions 71 CHAPTER 3 ACTION POINTS 73 Offer ‘beauty from within’ 73 Make good taste a primary objective in food and drinks 73 Avoid promoting the science 74 Allocate resources to overcome consumer skepticism 74 Expanding the concept into new categories and product lines 75 Explore further cross sector alliance opportunities 75 Provide positive nutrition ‘solution’ offerings 76 Identify and incorporate innovative ‘value added’ ingredients 76 Resist over-pricing functional foods 76 Avoid over-emphasizing food products' health benefits 77 Ensure Seniors are also targeted with product offerings 77 Back complex claims with consumer education 78 Develop packaging facilitating on-the-go consumerism 79 Making lifestyle supporting packaging a key innovation objective 79 Exploit the gourmet express dining concept 79 Focus benefits and innovation on convenience 80 Promote the idea of entertaining at home 80 Investigate international expansion opportunities 81 Exploit opportunities in natural and regional products 82 Incorporate natural ingredients into product offerings 82 Make genuine justifiable claims 83 Emphasize the quality of the area for regional/origin products 83 General principles of best practise 84 Stay alert to new trends and keep abreast of the latest concepts 84 Remain market orientated as well as product orientated 85 Focus research analysis upon specific innovative markets 86 Adopt a broad approach to competitor analysis 86 Focus on speed to market and be prepared to take risks 87 Constantly seek out category expansion opportunities 88 Focus innovation on making consumers’ lives easier 89 Create partnerships with professional experts for further insight 90 APPENDIX 91 Supplementary data 91 Research methodology 96 Bibliography 96 How to contact experts in your undustry 97 LIST OF TABLES Table 1: Nestlé and L’Oréal’s Innéov and P&G’s Olay vitamins 21 Table 2: Examples of Japanese beverages containing beauty ingredients 23 Table 3: Beauty drinks entering the European market 24 Table 4: SkinCola - an oxygenated soft drink that claims to help beautify the human skin 25 Table 5: Examples demonstrating how synergies between categories present opportunities for category expansion 25 Table 6: Examples of Japanese food and drinks co-branded with spas and beauty salons 26 Table 7: Kao’s slimming drink - an example of positive nutrition 30 Table 8: Cholesterol lowering cheese and mayonnaise offerings 31 Table 9: Counteracting hypertension through beverages 33 Table 10: A Japanese beverage with guava leaf polyphenol to help absorption of sugars 34 Table 11: A Japanese functional product promoting intestinal/digestive benefits and wellness bread with inulin 35 Table 12: Slumber Bedtime Milk 36 Table 13: Substitute meal bars are an attractive proposition for Atkins dieters 40 Table 14: Campbell’s Soup at Hand 41 Table 15: Effective on-the-go packaging innovations 43 Table 16: A personal care product claiming to energise the consumer 44 Table 17: Popular cosmetic treatments are now available in a packaged goods format 45 Table 18: Empirical examples of gourmet express meal dining 52 Table 19: Increasingly new product offerings are positioned and marketed against natural ingredient contents 58 Table 20: The ‘bottle-can’ illustrated 64 Table 21: The Life Top Straw 67 Table 22: Taking multiple benefits one step further - integrating personal care and home care 70 Table 23: FreshDirect 71 Table 24: Consumer survey - non-adopters’ reasons for non-adoption of Health and Beauty Regimes 75 Table 25: Pokka Amino Lemon - positive nutrition for Seniors 77 Table 26: Other forms of innovative products capitalizing on consumers’ need for convenience 80 Table 27: Percentage of entertaining retail spend on gourmet food, 2001, by country 81 Table 28: Natural products still mark an emerging concept to some categories 83 Table 29: Coca-Cola’s fridge pack - a mini vending machine for the home 89 Table 30: Population of top three major cities in nine major markets, 2002-07 91 Table 31: Prevalence of hypercholesterolemia in the seven major markets (000s), 2002-2010 92 Table 32: Prevalence of hypertension in the seven major markets in 2002, broken down by age 93 Table 33: European BMI distribution, by age and sex (%), 2002 94 Table 34: Definitions used in this report 94 LIST OF FIGURES Figure 1: The changing buying behavior seen in the consumer packaged goods industry 17 Figure 2: Responses to “I like to cook”, 1996, 1998 and 2000 51 Figure 3: Consumer survey - respondents’ views regarding the accuracy of manufacturers’ claims 78 Figure 4: Industry opinion concerning countries that are perceived to be the most innovative in terms of their NPD in food 86 AbstractIntroduction:Emerging Concepts in Food, Drink and Personal Care highlights the latest developments within the consumer packaged goods (CPG) industry. By examining the latest innovations and analyzing the key consumer behaviors associated with it, the report offers unique insights that will guide the new product development process and ultimately improve the chance of successful innovative launches. Scope: * Identification of the latest emerging product and marketing concepts and their associated consumer behaviors that offer future growth potential. * Details of the latest global product launches targeting each concept as well as informative case studies illustrating current strategic approaches. * Analysis of the increasing synergies between packaged good sectors and the growing potential for cross sector alliances. * Detailed Action Points pinpointing how to effectively capitalize on each concept as well as principles of best practice to guide new innovations. Report Highlights: Research has shown that as much as 90% of all new food and drink products fail to survive more than one year in the marketplace. Effective innovation must center on convenience and health which are the main mega-trends driving the latest emerging concepts in all sectors. Opportunities exist to target more specific medicinal needs such as hypertension. In addition, mounting consumer interest in the Atkins diet is creating an unmet need in many food and drink categories and blurring boundaries between CPG markets are creating new opportunities for manufacturers such as food products offering beauty benefits. Other key concepts presenting numerous opportunities include gourmet express dining, service and retail channel blur, natural ingredients and regional products and numerous sub-concepts in personal care such as pseudo-botox treatments, male cosmetics and new cosmetic ingredient innovations. Reasons to Purchase: * Generate new ideas for NPD and creative marketing campaigns by learning from the innovators and gaining access to detailed actionable recommendations. * Understand both the opportunities and threats emanating from growing synergies and the blurring of traditional boundaries between CPG sectors. * Improve your chances of innovation success by understanding key consumer trends and bolster your product portfolio by targeting under-exploited areas. Get Full Details About This Report >> |
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