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Published by: BCC Research
Published: Oct. 1, 2003 - 165 Pages
Table of Contents
Introduction
Objectives And Purpose Of This Report
Reasons For This Study
Contribution Of The Study And For Whom
Scope And Format
Methodology
Author's Credentials
Related Bcc Publications
Reports
Monthly Newsletter
Bcc On-Line Services
Summary
Summary Table:
Comparison Of U.S. Functional Foods Sales Growth Versus Total Food Sales Growth, Through 2007 ($ Billions)
Summary Figure:
Comparison Of U.S. Functional Foods Sales Growth Versus Total Food Sales Growth, 2001-2007 ($ Billions)
Industry Overview
Definition Of The Term "Functional Foods" For The Purpose Of This Report
The Importance Of The Industry
Public Attitudes
Research Impacts
Backing Of Large Manufacturers
U.S. Market
International Market
Major Product Segments
Functional Beverages And Teas
Chilled Juices
New Age Beverages
Sports Drinks
Energy Drinks
Functional Cereals, Breads, And Grains
Fortified Cereals
Fortified Breads And Grains
Soyfoods
Soymilk
Soy-Based Meat Alternatives
Soy-Based Energy Bars
Soy-Based Meal Replacement Drinks And Powders
Functional Snacks
Functional Bars
Functional Candies
Oral Healthcare Gums
Functional Snacks
Functional Miscellaneous Foods
Cholesterol Lowering Spreads
Functional Dressings
Functional Yogurts
Functional Processed Foods
Reasons For Growth Of Overall Functional Food Market
Interest In Maintaining Better Health
Increasing Knowledge Concerning The Link Between Diet And Health
Government Consumer Education Programs
Product Health Claims
Media
Information Influence On Purchasing
Increasing Healthcare Costs
Changes In Food Laws Affecting Label And Product Claims
An Aging General Population And An Aging Female Population
Consumer Attitudes
The Future Of The Industry
Functional Food Research And Education Act
Regulatory Classifications
Leading Growth Product Prospects
Leading Growth Product Prospects (Continued)
Functional Food Categories Sales And Growth
Overall Functional Food Market Size
Size And Growth Of Overall Functional Food Market
Table 1 U.S. Sales Of Functional Foods, Through 2007 ($ Millions)
Figure 1 U.S. Sales Of Functional Foods, 2001-2007 ($ Millions)
Examples Of Functional Foods, Ingredients, And Potential Benefits
Table 2 Examples Of Functional Foods, Key Ingredients And Benefits
Table 2 (Continued)
Size Of Functional Foods Compared To Overall Retail Food Industry
Table 3 Comparison Of U.S. Functional Foods Sales Growth Versus Total Food Sales Growth, Through 2007 ($ Billions)
Figure 2 Comparison Of U.S. Functional Foods Sales Versus Total Food Sales, 2001-2007 ($ Billions)
Functional Food Market Leaders
Size Of Functional Food Industry Around The World
Table 4 Comparisons Of Functional Food Sales In Top Three Regions, 2002 ($ Billions)
Functional Beverages And Teas
Table 5 U.S. Sales Of Functional Beverages And Teas By Type, Through 2007 ($ Millions)
Figure 3 U.S. Sales Of Functional Beverages By Type, 2001-2007 ($ Millions)
Chilled Juices
Table 6 U.S. Sales Of Functional Chilled Juices By Type, Through 2007 ($ Millions)
Figure 4 U.S. Sales Of Functional Chilled Juices By Type, 2001-2007 ($ Millions)
Market Share
Table 7 Ranking Of Top-Selling Chilled Juice Manufacturers (By Amount Of Functional Chilled Juices Sold)
Sports Drinks
Table 8 U.S. Sales Of Sports Drinks, Through 2007 ($ Millions)
Market Share
Table 9 Market Shares Of U.S. Sports Drink Manufacturers, 2002 (%)
New Age Beverages And Teas
Table 10 U.S. Sales Of New Age Beverages And Teas By Type, Through 2007 ($ Millions)
Figure 5 U.S. Sales Of New Age Beverages By Type, 2001-2007 ($ Millions)
Market Share
Table 11 Market Share Of Leading New Age Beverage Manufacturers, 2002 (%)
Energy Drinks
Table 12 U.S. Sales Of Energy Drinks, Through 2007 ($ Millions)
Fortified Cereals, Breads, And Grains
Table 13 U.S. Sales Of Functional Cereals, Breads, And Grains, Through 2007 ($ Millions)
Figure 6 U.S. Sales Of Functional Cereals, Breads, And Grains, 2001-2007 ($ Millions)
Ready-To-Eat Cereals
Market Share
Table 14 Ready-To-Eat Cereals Poised For Success
Table 15 Sales Of Leading U.S. Cereal Manufacturers, 2002($ Billions)
Table 16 Breakdown Of U.S. Cereal Market By Category, 2002 ($ Millions)
Functional Breads And Grains
Soyfoods
Table 17 U.S. Sales Of Soyfoods By Type, Through 2007 ($ Millions)
Figure 7 U.S. Sales Of Soyfoods By Type, 2001-2007 ($ Millions)
Table 18 Growth Of Soy Foods In Retail Outlets, 2001-2002 (%)
Soy-Related Health Claims
Large Manufacturers Entering The Soyfoods Fray
Soymilk
Table 19 U.S. Sales Of Soymilk, Through 2007 ($ Millions)
Figure 8 U.S. Sales Of Soymilk, 2001-2007 ($ Millions)
Market Drivers
Market Share
Table 20 U.S. Soymilk Sales Leaders, 2002 (%)
Soy-Based Meat Alternatives
Table 21 U.S. Sales Of Soy-Based Meat Alternatives, Through 2007 ($ Millions)
Figure 9 U.S. Sales Of Soy-Based Meat Alternatives, 2001-2007 ($ Millions)
Market Drivers
Product Development
Market Share
Table 22 U.S. Leaders In Soy-Based Meat Alternatives Category, 2002 (%)
Soy-Based Energy Bars
Table 23 U.S. Sales Of Soy-Based Nutritional Bars, Through 2007 ($ Million)
Figure 10 U.S. Sales Of Soy-Based Nutritional Bars, 2001-2007 ($ Millions)
Market Drivers
Market Share
Table 24 Leading Soy-Based Bar Manufacturers And Market Share, 2002 (%)
Soy-Based Meal Replacement Drinks And Powders
Table 25 U.S. Sales Of Soy-Based Meal Replacement Beverages And Powders, Through 2007 ($ Millions)
Figure 11 U.S. Sales Of Soy-Based Meal Replacement Beverages And Powders, 2001-2007 ($ Millions)
Functional Snacks And Candies
Table 26 U.S. Sales Of Functional Snacks And Candies By Type, Through 2007 ($ Millions)
Figure 12 U.S. Sales Of Functional Snacks And Candies By Type, 2001-2007 ($ Millions)
Nutritional Snack And Meal Replacement Bars
Table 27 U.S. Sales Of Functional Bars By Type, Through 2007 ($ Millions)
Figure 13 U.S. Sales Of Functional Bars, 2001-2007 ($ Millions)
General Versus Nutritional Bar Market
Table 28 Comparisons Of U.S. General Snack Bar Sales To Functional Bars, Through 2007 ($ Million)
Figure 14 Comparisons Of General Snack Bar Sales To Functional Bars, Through 2007 ($ Million)
General Bar Market Share
Table 29 U.S. Sales Of Top Five General Bar Sales Market Leaders, 2002 ($ Millions)
Functional Bar Market Share
Table 30 Top Five U.S. Manufacturers Of Functional Bars, 2002 ($ Millions)
Reasons For Mediocre Growth Of Nutritional Bars
Functional Candy
Table 31 U.S. Functional Candy Sales Compared To All Candy Sales, Through 2007 ($ Billions)
Figure 15 U.S. Sales Of Functional Candy Compared To All Candy Sales, 2002 And 2007 ($ Billions)
Table 32 U.S. Sales Of Functional Candy By Type, Through 2007 ($ Millions)
Figure 16 U.S. Sales Of Functional Candies By Type, 2001-2007 ($ Millions)
Market Drivers
Oral Healthcare Gums
Table 33 U.S. Sales Of Oral Health Care Gums, Through 2007 ($ Millions)
Market Drivers
Functional Snacks
Table 34 U.S. Functional Snack Sales By Type, Through 2007 ($ Millions)
Figure 17 U.S. Sales Of Functional Snacks By Type, 2001-2007 ($ Millions)
Market Drivers
Table 35 Functional Snack Sales Compared To General Snack Sales, Through 2007 ($ Billions)
Market Leaders
Miscellaneous Functional Foods
Table 36 U.S. Sales Of Miscellaneous Functional Foods By Type, Through 2007 ($ Millions)
Figure 18 U.S. Sales Of Functional Miscellaneous Foods By Type, 2001-2007 ($ Millions)
Cholesterol-Lowering Spreads
Table 37 U.S. Sales Of Cholesterol-Lowering Spreads, Through 2007 ($ Millions)
Reasons For Poor Growth
Functional Dressings
Table 38 U.S. Sales Of Traditional Dressings Compared To Functional Dressings, Through 2007 ($ Billions)
Little Growth Expected
Functional Yogurt
Table 39 U.S. Sales Of Functional Yogurt Products, Through 2007 ($ Millions)
Market Drivers
Market Drivers (Continued)
Market Share
Functional Processed Food
Table 40 U.S. Sales Of Functional Processed Food By Type, Through 2007 ($ Millions)
Market Drivers
Functional Food By Ingredient
Vitamins And Minerals
Calcium
Percent Of Functional Foods Containing Calcium As A Functional Ingredient
Table 41 Percent Of Functional Foods Containing Calcium By Category, 2003
Additional Vitamins And Minerals
Percent Of Functional Foods Fortified With Vitamins And Minerals
Table 42 Percent Of Functional Foods Containing Added Vitamins By Category
Fiber
Percent Of Functional Foods Fortified With Fiber
Table 43 Percent Of Functional Foods Containing Fiber By Category
Soy
Percentage Of Functional Food Containing Soy As The Functional Ingredient
Table 44 Percent Of Functional Foods Containing Soy By Category
Herbs
Percentage Of Functional Foods That Contain Herbs As The Functional Ingredient
Table 45 Percent Of Functional Foods Containing Herbs By Category
Other Functional Ingredients Of Note
Probiotics
Omega-3 Polyunsaturated Fatty Acids
Plant Sterols
Lycopene
Functional Ingredients Of The Future
Table 46 Functional Ingredients Of The Future
Table 46 (Continued)
Functional Foods Research
Biotechnology And Functional Foods
Biotechnology And Fertilization Methods To Produce Higher Lycopene Yields
Biotechnology And Soybeans
Biotechnology Creates Super Broccoli
Using Biotechnology To Creating Functional Ingredients From Scrap Crops
Functional Ingredient Research
Fish Oils
Flaxseed
Lycopene
Fiber
Calcium
Soy
Product Research And Development
Lycopene Products
Products That Help The Heart
Milk
Functional Food Opportunities
Functional Food Opportunities (Continued)
Federal Regulation Of The Functional Food Industry
Regulation Of Functional Foods
Claims That Can Be Made For Conventional Foods And Dietary Supplements
Health Claims
Nlea Authorized Health Claims
Health Claims Based On Authoritative Statements
Qualified Health Claims
Structure/Function Claims
Nutrient Content Claims
Permissible Health Claims
Fda-Approved Health Claims
Plant Sterol And Plant Stanol Esters And Reduced Risk Of Coronary Heart Disease
Food Requirements
Claim Requirements
Model Claim Statements
Soy Protein And Reduced Risk Of Coronary Heart Disease
Food Requirements
Claim Requirements
Model Claim Statements
Calcium And Reduced Risk Of Osteoporosis
Food Requirements
Claim Requirements
Model Claim Requirements
Fiber-Containing Grain Products, Fruits, And Vegetables And The Reduced Risk Of Cancer
Food Requirements
Claim Requirements
Model Claim Requirements
Fruits, Vegetables, And Grain Products That Contain Fiber And The Reduced Risk Of Coronary Heart Disease
Food Requirements
Claim Requirements
Model Claim Requirements
Foliate And The Reduced Risk Of Neural Tube Birth Defects
Food Requirements
Claim Requirements
Model Claim Requirements
Dietary Soluble Fiber And The Reduced Risk Of Coronary Heart Disease
Food Requirements
Claim Requirements
Model Claim Requirements
Health Claims Authorized Based On Authoritative Statements By Federal Scientific Bodies
Whole Grain Foods And Risk Of Heart Disease And Certain Cancers
Claim Requirements
Potassium And The Risk Of High Blood Pressure And Stroke
Claim Requirements
Model Statements
Obtaining A Health Claim
Health Claim Pitfalls
Be Wary Of Herbal Ingredient Health Claims
Health Claims And The Internet
How To Label And Market Functional Foods?
The Functional Food Research And Education Act
Classifying Functional Foods For Regulatory Purposes
Functional Food Classified As Drugs
Functional Foods Classified As Medical Foods
Functional Foods Classified As Foods With Novel Food Ingredients
Functional Foods Classified As Dietary Supplements
Functional Food Opportunities
Current Functional Food Opportunities
Fortified Foods
Table 47 Sales And Growth For Fortified Functional Foods By Type, Through 2007 ($ Millions)
Figure 19 Sales For Fortified Functional Foods By Type, 2001-2007 ($ Millions)
Functional Foods Directed At Children
Table 48 Sales And Growth Of Functional Foods Directed At Children, Through 2007 ($ Millions)
Figure 20 Sales And Growth Of Functional Foods Directed At Children, 2001-2007 ($ Millions)
Traditionally Unhealthy Foods With A Functional Twist
Table 49 Sales And Growth Of Traditionally Unhealthy Foods With Functional Twist, Through 2007 ($ Millions)
Figure 21 Sales Of Traditionally Unhealthy Foods With Functional Twist, 2001-2007 ($ Millions)
Functional Foods Tailored To Improve The Quality Of Life
Table 50 Sales And Growth Of Functional Foods To Improve The Quality Of Life, Through 2007 ($ Millions)
Figure 22 Sales Of Functional Foods To Improve The Quality Of Life, 2001-2007 ($ Millions)
Soyfoods
Table 51 U.S. Sales And Growth Of Soyfoods By Type, Through 2007 ($ Millions)
Figure 23 U.S. Sales And Growth Of Soyfoods By Type, 2001-2007 ($ Millions)
Functional Food Opportunities Of The Future
Treatment Functional Foods
Organic/Functional Foods
Condition-Oriented Functional Foods
Condition-Oriented Functional Foods (Continued)
Marketing Functional Foods
A Look At U.S. Demographics
Table 52 Health Issues Affecting Each Demographic Group (Percent Of Shoppers Affected)
Health-Related Consumer Opinions
Methods Of Reaching The Target Audience
Table 53 Health And Nutrition Information Sources Used By Consumers (Percentage Of Respondents)
Avoiding Product Failures
Product Flops
Winning Strategies
Include The Healthcare Community And Media In The Plan
Team Up With A Winner
Team Up With A Winner (Continued)
Company Profiles
Clif Bar Inc.
Coca-Cola Co.
Minute Maid
Powerade
Dean Foods Company
White Wave
Gardenburger Authentic Foods Company
General Mills
Hain Celestial Group
Yves Veggie Cuisine
Hain Pure Foods
Arrowhead Mills
Terra Chips
Earth's Best
Westsoy
The Kellogg Co.
Kellogg
Kashi
Worthington Foods
Kraft Foods
Post Cereals
Balance Bar
Boca Burger, Inc.
Mcneil Nutritionals
Nestle Usa
Powerbar
Pepsico
Sobe
Tropicana
Gatorade
Quaker Foods North America
Stonyfield Farm
Unilever
Unilever's Take Control
Slimfast Foods Co.
List Of Tables
Summary Table:
Comparison Of U.S. Functional Foods Sales Growth Versus Total Food Sales Growth, Through 2007 ($ Billions)
Table 1 U.S. Sales Of Functional Foods, Through 2007 ($ Millions)
Table 2 Examples Of Functional Foods, Key Ingredients And Benefits
Table 3 Comparison Of U.S. Functional Foods Sales Growth Versus Total Food Sales Growth, Through 2007 ($ Billions)
Table 4 Comparisons Of Functional Food Sales In Top Three Regions, 2002 ($ Billions)
Table 5 U.S. Sales Of Functional Beverages And Teas By Type, Through 2007 ($ Millions)
Table 6 U.S. Sales Of Functional Chilled Juices By Type, Through 2007 ($ Millions)
Table 7 Ranking Of Top-Selling Chilled Juice Manufacturers (By Amount Of Functional Chilled Juices Sold)
Table 8 U.S. Sales Of Sports Drinks, Through 2007 ($ Millions)
Table 9 Market Shares Of U.S. Sports Drink Manufacturers, 2002 (%)
Table 10 U.S. Sales Of New Age Beverages And Teas By Type, Through 2007 ($ Millions)
Table 11 Market Share Of Leading New Age Beverage Manufacturers, 2002 (%)
Table 12 U.S. Sales Of Energy Drinks, Through 2007 ($ Millions)
Table 13 U.S. Sales Of Functional Cereals, Breads, And Grains, Through 2007 ($ Millions)
Table 14 Ready-To-Eat Cereals Poised For Success
Table 15 Sales Of Leading U.S. Cereal Manufacturers, 2002($ Billions)
Table 16 Breakdown Of U.S. Cereal Market By Category, 2002 ($ Millions)
Table 17 U.S. Sales Of Soyfoods By Type, Through 2007 ($ Millions)
Table 18 Growth Of Soy Foods In Retail Outlets, 2001-2002 (%)
Table 19 U.S. Sales Of Soymilk, Through 2007 ($ Millions)
Table 20 U.S. Soymilk Sales Leaders, 2002 (%)
Table 21 U.S. Sales Of Soy-Based Meat Alternatives, Through 2007 ($ Millions)
Table 22 U.S. Leaders In Soy-Based Meat Alternatives Category, 2002 (%)
Table 23 U.S. Sales Of Soy-Based Nutritional Bars, Through 2007 ($ Million)
Table 24 Leading Soy-Based Bar Manufacturers And Market Share, 2002 (%)
Table 25 U.S. Sales Of Soy-Based Meal Replacement Beverages And Powders, Through 2007 ($ Millions)
Table 26 U.S. Sales Of Functional Snacks And Candies By Type, Through 2007 ($ Millions)
Table 27 U.S. Sales Of Functional Bars By Type, Through 2007 ($ Millions)
Table 28 Comparisons Of U.S. General Snack Bar Sales To Functional Bars, Through 2007 ($ Million)
Table 29 U.S. Sales Of Top Five General Bar Sales Market Leaders, 2002 ($ Millions)
Table 30 Top Five U.S. Manufacturers Of Functional Bars, 2002 ($ Millions)
Table 31 U.S. Functional Candy Sales Compared To All Candy Sales, Through 2007 ($ Billions)
Table 32 U.S. Sales Of Functional Candy By Type, Through 2007 ($ Millions)
Table 33 U.S. Sales Of Oral Health Care Gums, Through 2007 ($ Millions)
Table 34 U.S. Functional Snack Sales By Type, Through 2007 ($ Millions)
Table 35 Functional Snack Sales Compared To General Snack Sales, Through 2007 ($ Billions)
Table 36 U.S. Sales Of Miscellaneous Functional Foods By Type, Through 2007 ($ Millions)
Table 37 U.S. Sales Of Cholesterol-Lowering Spreads, Through 2007 ($ Millions)
Table 38 U.S. Sales Of Traditional Dressings Compared To Functional Dressings, Through 2007 ($ Billions)
Table 39 U.S. Sales Of Functional Yogurt Products, Through 2007 ($ Millions)
Table 40 U.S. Sales Of Functional Processed Food By Type, Through 2007 ($ Millions)
Table 41 Percent Of Functional Foods Containing Calcium By Category, 2003
Table 42 Percent Of Functional Foods Containing Added Vitamins By Category
Table 43 Percent Of Functional Foods Containing Fiber By Category
Table 44 Percent Of Functional Foods Containing Soy By Category
Table 45 Percent Of Functional Foods Containing Herbs By Category
Table 46 Functional Ingredients Of The Future
Table 47 Sales And Growth For Fortified Functional Foods By Type, Through 2007 ($ Millions)
Table 48 Sales And Growth Of Functional Foods Directed At Children, Through 2007 ($ Millions)
Table 49 Sales And Growth Of Traditionally Unhealthy Foods With Functional Twist, Through 2007 ($ Millions)
Table 50 Sales And Growth Of Functional Foods To Improve The Quality Of Life, Through 2007 ($ Millions)
Table 51 U.S. Sales And Growth Of Soyfoods By Type, Through 2007 ($ Millions)
Table 52 Health Issues Affecting Each Demographic Group (Percent Of Shoppers Affected)
Table 53 Health And Nutrition Information Sources Used By Consumers (Percentage Of Respondents)
List Of Figures
Summary Figure:
Comparison Of U.S. Functional Foods Sales Growth Versus Total Food Sales Growth, 2001-2007 ($ Billions)
Figure 1 U.S. Sales Of Functional Foods, 2001-2007 ($ Millions)
Figure 2 Comparison Of U.S. Functional Foods Sales Versus Total Food Sales, 2001-2007 ($ Billions)
Figure 3 U.S. Sales Of Functional Beverages By Type, 2001-2007 ($ Millions)
Figure 4 U.S. Sales Of Functional Chilled Juices By Type, 2001-2007 ($ Millions)
Figure 5 U.S. Sales Of New Age Beverages By Type, 2001-2007 ($ Millions)
Figure 6 U.S. Sales Of Functional Cereals, Breads, And Grains, 2001-2007 ($ Millions)
Figure 7 U.S. Sales Of Soyfoods By Type, 2001-2007 ($ Millions)
Figure 8 U.S. Sales Of Soymilk, 2001-2007 ($ Millions)
Figure 9 U.S. Sales Of Soy-Based Meat Alternatives, 2001-2007 ($ Millions)
Figure 10 U.S. Sales Of Soy-Based Nutritional Bars, 2001-2007 ($ Millions)
Figure 11 U.S. Sales Of Soy-Based Meal Replacement Beverages And Powders, 2001-2007 ($ Millions)
Figure 12 U.S. Sales Of Functional Snacks And Candies By Type, 2001-2007 ($ Millions)
Figure 13 U.S. Sales Of Functional Bars, 2001-2007 ($ Millions)
Figure 14 Comparisons Of General Snack Bar Sales To Functional Bars, Through 2007 ($ Million)
Figure 15 U.S. Sales Of Functional Candy Compared To All Candy Sales, 2002 And 2007 ($ Billions)
Figure 16 U.S. Sales Of Functional Candies By Type, 2001-2007 ($ Millions)
Figure 17 U.S. Sales Of Functional Snacks By Type, 2001-2007 ($ Millions)
Figure 18 U.S. Sales Of Functional Miscellaneous Foods By Type, 2001-2007 ($ Millions)
Figure 19 Sales For Fortified Functional Foods By Type, 2001-2007 ($ Millions)
Figure 20 Sales And Growth Of Functional Foods Directed At Children, 2001-2007 ($ Millions)
Figure 21 Sales Of Traditionally Unhealthy Foods With Functional Twist, 2001-2007 ($ Millions)
Figure 22 Sales Of Functional Foods To Improve The Quality Of Life, 2001-2007 ($ Millions)
Figure 23 U.S. Sales And Growth Of Soyfoods By Type, 2001-2007 ($ Millions)
AbstractNutraceuticals are defined as foods or beverages that provide medical or health benefits, including the prevention and treatment of disease. They are often touted to improve energy levels, mental acuity, mood and well being, as well as reduce stress and depression. This study will provide a comprehensive review of the state of this growing industry. Forecasts for the trends, sales, and growth of various segments of the market, including candy, gums, bakery, cereals, bars, snacks, salad dressings, condiments and spreads, as well as other meal/snack products will be provided for the years 2002 through 2007. Similar forecasts will be presented regarding functional beverages such as bottled water, soft drinks, juices, fruit drinks, milk/dairy based beverages, herbal drinks, mental enhancement drinks, sports/energy drinks, and teas. The report also reviews new product introductions, discusses the ever-changing regulatory environment, and profiles the major manufacturers. The forecasts and information provided in this report will focus mainly on the North American market, but will also touch briefly on the growing European and Asian markets where applicable.
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