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iTV communication and peer-to-peer applicationsPublished by: Datamonitor Published: Sep. 3, 2003 - 28 Pages Table of ContentsTABLE OF CONTENTS ABOUT DATAMONITOR 2 OVERVIEW 4 Outline of the brief 4 3 key findings from iTV communication and P2P applications 4 JUSTIFICATION 5 Introduction 5 Development of iTV communication and P2P applications 6 Service development to date 6 Drivers and benefits 9 Barriers to service development 12 Future service development 14 Email will remain important, but offers limited opportunties 14 Messaging services becoming more advanced 15 Discussion groups crucial to community development 16 P2P will be driven by gaming 18 Summary 19 THE FUTURE DECODED 20 iTV communication and P2P applications in the multi-platform environment 20 iTV as an additional platform to access communication services 20 Integrating communication services into the TV experience 21 APPENDIX 25 2002 digital and interactive TV market reports 25 2003 digital and interactive TV market reports 25 AbstractIntroductionInteractive TV has the potential to be a major platform for communication services, altering the relationship between viewers and broadcasters. This brief examines the potential of iTV-based communication and P2P services, and considers what types of application may prove successful. Scope * Examines the types of communication and P2P services that will become increasingly common across the iTV market * Explains how communication and P2P applications can benefit consumers and operators alike Report Highlights iTV communication applications will increasing move away from the basic email services that currently dominate the market, with real-time interactivity becoming increasingly available. In order to drive interest in iTV communication and P2P applications and to differentiate these from PC- and mobile-based services, greater integration with the programming environment will be needed. iTV-based services have an important role to play in the multi-platform environment, with the potential of new communication and P2P services to enable operators and broadcasters to extend their presence and experience beyond the iTV environment. Reasons to Purchase * Understand what types of communication and P2P services are currently provided by operators and broadcasters * Gain an insight into how the communication and P2P sector is likely to develop over the course of the next few years * Recognize how operators and broadcasters can extend their presence and experience beyond the iTV environment Get Full Details About This Report >> |
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