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Pulse Report: The Low-Carb Diet and Today's ConsumerPublished by: Hartman Group Published: Oct. 8, 2003 - 40 Pages Price reduced due to age.Table of ContentsIntroduction: Much Ado About Carbohydrates Chapter I. 10 Key Findings Chapter II. The World of Low-Carbs Core, Mid-level & Periphery Low-Carb Consumers Chapter III. Low-Carb Diets and Consumer Eating patterns Defining a Low-Carb Diet Counting Low-Carb Dieters Foods Making a Low-Carb Diet Mealtime & the Low-Carb Diet Chapter IV. The Moderates The Moderates: Who are they? Chapter V. Intentional Low-Carb Dieters: Short-termers & Long-Termers The Short-Termers: Who are they The Long-Termers: Who are they? Chapter VI. The Future of Low-Carb Diets: Trend or Fad? Low-Carb Diets as Trend Low-Carb Diets as Fad The Low-Carb Wildcard Appendix I. Methods Quantitative Me Online Questionnaire Qualitative Methods Appendix II. Percent Estimates of Intentional Low-Carb Dieters Appendix III. Pulse Report Team Tables and Figures Figure II.1 The World Perspective Figure II.2 The World of Low-Carbs Figure III.1 Foods used to determine low-carb dieting—high intake Figure III.2 Foods used to determine low-carb dieting—low intake Figure III.3 Distribution of respondents by likelihood of eating a low-carb diet Figure III.4 Percentages of those consuming at low-carb levels by type of diet Figure III.5 How often do you eat food away from home that you have not prepared yourself? Figure III.6 How often do you eat 'fast food' (e.g., McDonald's, Subway, Taco Bell), as either a snack or a meal? Figure III.7 How often do you eat a meal in a sit-down restaurant (i.e., not fast food)? Figure III.8 When eating at home, how often do you try to balance the amount of fats, carbohydrates and proteins you have in a meal? Figure III.9 When NOT eating at home, how often do you try to balance the amount of fats, carbohydrates and proteins you have in a meal? Figure V.1 Estimated percentages of the various types of consumers who intentionally adopt a low-carb diet Figure VI.1 The Low-Carb Market Opportunity AbstractThe Hartman Group, as part of the new Pulse Report Series, has completed an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative methodologies, we reveal the logical and not so logical connections between consumers' lifestyles, eating habits, and adherence to low-carb diets. We estimate the prevalence and expected adherence rate of low-carb dieting among consumers as well as the motivations and barriers associated with the diet. Information was gathered via an online survey of our Hartman Interactive Wellness Panel and through a series of in-home ethnographic studies, including a comprehensive "tour" of consumers' refregerators and pantries.Get Full Details About This Report >> |
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