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Published by: BioInformatics, LLC
Published: Mar. 1, 2003 - 123 Pages Special Final Discount! Hard copy regularly $4000, now just $1000!
Table of Contents
Section 1. Analysis and Interpretation of Survey Results
- 1-1 Overview
- 1-3 Media Preferences
- 1-10 Product Information Needs
- 1-16 Purchasing Environment
- 1-19 “Best-in-Class” Company Catalogs- Print
- 1-24 “Best-in-Class” Company Catalogs- Online
Section 2. Study Methodology and Demographics
- 2-1 Objectives
- 2-1 Comments
- 2-2 Assumptions
- 2-2 Definition of Terms
- 2-4 Market Segment
- 2-4 Job Position
- 2-4 Geographic Region
- 2-4 Area(s) of Research
- 2-5 Questionnaire
Section 3. Presentation of Survey Data
- The Role of Catalogs
- 3-1 Frequency of product use
- 3-3 Sources of product information and relative usefulness
- 3-5 Satisfaction with sources of product information
- 3-6 Frequency of catalog use (online or print)
- 3-7 Ways in which catalogs are used
- 3-9 Most important features of a catalog (online or print)
- 3-11 Purchasing practices
- 3-15 Role of purchasing agents
- 3-16 Use of procurement/credit cards
- 3-17 Organization size
- Print catalogs
- 3-18 Hours per week using print catalogs
- 3-20 Relative usefulness of print catalog features
- 3-22 Print catalog search preferences
- 3-24 Average number of print catalogs kept on hand
- 3-25 Best-in-Class print catalog
- Online catalogs
- 3-29 Hours per week using online catalogs
- 3-31 Relative usefulness of online catalog features
- 3-33 Online catalog search preferences
- 3-35 Best-in-Class online catalog
- 3-38 Preferred methods of online payment
- Comparison of Print and Online catalogs
- 3-40 Perceived importance of print catalogs when same information is available on the Web
- 3-41 Action taken when a print catalog that was not requested is received
- 3-42 Interest in alternative media - print versus CD-ROM
- 3-43 Interest in alternative media - online versus CD-ROM
- 3-44 Media preferences by catalog application
Section 4. Appendices
- 4-1 Insights & Perspectives
- 4-17 Other Recent Publications
- 4-23 About BioInformatics
- 4-24 Our Valued Clients
AbstractThe catalog has long been the centerpiece of marketing products in the life science industry. Catalogs are not merely a convenient way to identify and order products—scientific customers also consider them to be useful laboratory references. Traditionally, catalogs from suppliers have been a welcome addition to the bookshelves of most research laboratories. Recognizing the receptivity of the market to this essential element of the marketing mix, most scientific companies have long devoted special attention and enormous resources to their catalogs.
It is no surprise then that life science companies were among the first suppliers—in any industry—to develop sophisticated Websites and electronic catalogs. Unshackled from the page limitations of the print medium, these online catalogs linked basic product information with detailed protocols, literature references and other valuable content. Scientists quickly adopted the new medium and it was predicted that print catalogs would soon be extinct.
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