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Participation TV: Sourcing Future iTV Revenue Through Red Button Interactivity and Text Messaging

Published by: Jupiter Research Corporation

Published: Jul. 15, 2003 - 5 Pages


Table of Contents


Table of Figures



1. Types of Interactivity in iTV Programs and Ads

2. Expectation of Most Important Interactive Revenue in 2005

3. Evolution of Speed and Type of TV Viewer Interaction

Abstract

Because of the poor availability and speed of interactive return paths through set-top boxes (STBs), TV production companies have used multiple participation methods—premium rate telephony, mobile text messaging, and the interactive TV (iTV) red button. In the process, they have strengthened the case for red button interactivity.
Key Questions
Which types of interactive programs have the most revenue potential?
To what extent has text-messaging audience participation replaced the need for red button interactivity?
Which companies will benefit from interactive revenue?
Lead Analyst: Ian Fogg
Contributing Analyst: Michael Gartenberg


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