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Creating the Virtual Reference Service

Published by: Primary Research Group

Published: Jan. 1, 2003 - 79 Pages


Table of Contents


Introduction

The Wired 'St Century Library Patron

Summary Of Some Main Findings

Limited Use Of Chat Technology

Virtual Reference And "Finding Aids On The Net"

Knowledge Management & Digital Reference

The Paramount Importance Of Marketing

Cooperate, Cooperate, Cooperate

Cinema Is Not Making A Film Of A Play

Dealing With Technical Problems

Training The Librarian For Virtual Reference

Manning The Reference Desk

The New England Law Library Consortium

Nelco Considers Its Options

Hours Of Service

Usage Statistics

Technical Problems

Plans For The Future

Advice For Other Libraries

Palomar College

Initial Efforts In Virtual Reference

Hitching A Ride On Established Services

Traffic

Impact Of Explosion Of Web Use On Demand For Virtual Reference

Major Anonymous Us Government Agency Library

Usage Patterns

Staffing

Assessing Usage

Plans For The Future

Advice To Other Libraries

Pennsylvania State University

Initial Trials

Reference Question Arch_Io

How Much Use?

How Does It Compare To Email Queries?

Who Are The Typical Users

Hours Of Staffing

Cost Of The Service

Marketing

Reference Links Within Databases

Advice To Other Libraries

Collaborative Efforts

Plans For The Future

Pa Librarian Live

Software

Traffic

Hours Of Service

Work Load Handled

Benefits Of Digital Reference

Costs

Pattern Of Usage

Plans For The Future

Impact On Other Reference Services

Advice To Other Libraries

Questionpoint

Components Of Questions

Question Routing

Ways To Participate

Three Levels Of Service At Different Price Points

Profiles

Demographics Of Usage

Breakdown Of Questionpoint Users, By Type Of Library

For The Future

The Library Of Congress

Beginnings Of The Cdrs

Software Choices

International Cooperation

Copyright Issues

Participation Of Private Companies

For The Future

Patterns Of Usage

Yale Law School Library

Lawlibraryonline

Pattern To Reference Questions

Librarian Work Shifts And Hours Of Service

Yale University Service

Selecting The Software

How The Library Researched Its Options

Douglas County Public Library System And The Colorado Collaborative
Reference Committee

The Colorado Collaborative Digital Reference Committee

The Douglas County Library Digital Reference Service

Costs

Hours Of Service

Choosing A Service

Cashing In On Non-District Users

Target Populations

Marketing The Digital Reference Service

Advice To Other Libraries

Oklahoma State University

Three Librarians Devoted Exclusively To Digital Resources

The Web Site

Traffic Through The Easyproxy Program

Costs

The Online Reference Form

Plans For The Future

The Denver Public Library

Birth Of Smartypants

Volume Of Reference Traffic

Growth In Smartypants Reference Chat Session Traffic

Smartypants User Demographics

Towards The Future

Costs

Questions Of The Night

Towards The Future

Training Issues

Responsibilities To Man The Service

The Internet Public Library

Beginnings

Plans For The Future

Ties With Other Electronic Libraries

Reaction Of Other Public Libraries

Who Answers The Reference Questions

Demographics Of Usage

Overseas Ipl

Tutor.com

The Tutorcom Concept

Dimensions Of Tutorcom

Staff

Traffic

Prices

Software

Future Developments

The University Of Florida

Beginnings

Software

Range Of Services

Hours Of Service

Traffic

Cooperation With Other Libraries

Staffing

Advice To Other Libraries

Marketing

Maricopa County Community College District

Beginnings

The Initial Pilot

Modest Results But Much Knowledge Gained

Traffic

Impact On Email Reference

Marketing

For The Future

Advice To Other Libraries

Massachusetts Institute Of Technology

Beginnings

Impact On Email Reference Traffic

Pilot Program

Evaluation Of The Progress

For The Future

Traffic

Hours Of Operation

Collaboration

Advice To Other Libraries

Baruch College

Beginnings

Software

Staffing/Training

Marketing

Hours Of Service

Traffic

Email Service

Restrictions On Who Could Use The Service

Marketing

Cooperation With Other Libraries

Patterns To Virtual Reference Questions

Costs

For The Future

Other Applications For Digital Reference Software

Advice To Other Libraries

Cleveland Public Library

Beginnings

Software Choices

Staffing

Hours Of Service

Promotion & Marketing

Volume Of Virtual Reference Traffic

Staffing

Financing

Distribution Of Seats

Virtual Harassment

Functioning Of The Technology

Plans For The Future

Advice To Other Libraries

Training

Syracuse University School Of Information -- The Virtual Reference Desk

Software Choices

Impact On Other Reference Services

Staffing

Training For Virtual Reference

Program Budget

Collaborative Efforts

Patterns To Reference Questions

Chat Capability

Marketing

Plans For The Future

Abstract

This new report from Primary Research Group profiles the efforts of 15 academic, special and public libraries to develop digital reference services. The aim of the study is to enable other libraries to benefit from their experience in deciding whether and how to develop a digital reference service, how much time, money and other resources to spend on it, how to plan it, institute it and evaluate it. Let librarians - in their own words - tell you about their experiences with digital reference.

Among the libraries and other organizations profiled are: Pennsylvania State University, Syracuse University's Virtual Reference Desk, the Massachusetts Institute of Technology, Palomar College, The Library of Congress, the University of Florida, PA Librarian Live, the Douglas County Public Library, the Cleveland Public Library, Denver Public Library, OCLC, the New England Law Library Consortium, the Internet Public Library, Paradise Valley Community College, Yale University Law School, Oklahoma State University, Tutor.Com and Baruch College.

This new report profiles the efforts of 15 academic, special and public libraries to develop digital reference services. The aim of the study is to enable other libraries to benefit from their experience in deciding whether and how to develop a digital reference service, how much time, money and other resources to spend on it, how to plan it, institute it and evaluate it. Let librarians - in their own words - tell you about their experiences with digital reference. Among the libraries and other organizations profiled are: Pennsylvania State University, Syracuse University's Virtual Reference Desk, the Massachusetts Institute of Technology, Palomar College, The Library of Congress, the University of Florida, PA Librarian Live, the Douglas County Public Library, the Cleveland Public Library, Denver Public Library, OCLC, the New England Law Library Consortium, the Internet Public Library, Paradise Valley Community College, Yale University Law School, Oklahoma State University, Tutor.Com and Baruch College. Some of the issues covered include: Email, phone, in-person and chat room reference query volume, software selection, software acquisition costs, software training, criteria for evaluation and success, monitoring usage, hours of service offered, demographics of usage, integration of digital reference with knowledge management programs, means of distributing queries to correct librarian, time demands on librarians, dealing with digital harassment, query answer time, use of direct links to reference librarian within library databases, marketing the digital reference service, real time Vs email performance, use of publicly available services, participation in partnerships and cooperatives, impact on traditional reference services -- and many other issues and problems confronting the current or potential virtual librarian. Some of the issues covered include: Email, phone, in-person and chat room reference query volume, software selection, software acquisition costs, software training, criteria for evaluation and success, monitoring usage, hours of service offered, demographics of usage, integration of digital reference with knowledge management programs, means of distributing queries to correct librarian, time demands on librarians, dealing with digital harassment, query answer time, use of direct links to reference librarian within library databases, marketing the digital reference service, real time Vs email performance, use of publicly available services, participation in partnerships and cooperatives, impact on traditional reference services -- and many other issues and problems confronting the current or potential virtual librarian.

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