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Youth Marketing: Tapping a Key Growth Market Without Losing ProfitabilityPublished by: Jupiter Research Corporation Published: Apr. 16, 2003 - 4 Pages Table of ContentsTable of Figures: 1. Cell Phone Penetration and Text Messaging Use by Age Group 2. Wireless Data Services Used by Teens, Young Adults, and US Average AbstractWireless service penetration of the youth market in the US has grown rapidly, but still trails that of markets internationally. Handset manufacturers and application developers are targeting teen buyers, but mobile operators continue to focus on adults who can sign long-term contracts.Key Questions At what age are teens most likely to become active wireless data users? Should companies market to teens directly, or should they target parents instead? Which are key sales channels for attracting young buyers? Lead Analyst: Dylan Brooks Contributing Analysts: Michael Gartenberg, Joe Laszlo, Marcia Loewenstein Get Full Details About This Report >> |
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