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US Market Forecast: iTV Advertising and Commerce, 2003-2007Published by: Jupiter Research Corporation Published: Apr. 29, 2003 - 21 Pages Table of ContentsTable of Figures: 1. iTV Advertising Supply Chain 2. iTV Advertising Revenue, 2003-2007 3. iTV Commerce Forecast, 2003-2007 4. Profile of iTV Shopper 5. Consumers' Interest in VCR-Like and Interactive Features 6. Active Shoppers' Interest in iTV Commerce Products and Services 7. Schematic of Possible iTV Commerce Infrastructure, Cable Only 8. Process of Deploying Commerce Applications, Illustrative AbstractBy 2007, the iTV commerce and advertising markets will grow to $2.1 billion and $2.3 billion, respectively. The iTV platform in the US now allows merchants and advertisers to deliver iTV services across cable and satellite platforms. An increase in the number of home shopping networks that offer transaction functionality, coupled with the growth of iTV malls from operators, will help drive growth of commerce. Also, advertising will experience legitimization through the integration of interactive and traditional advertising sales forces on Madison Avenue and within broadcast and cable networks.Lead Analyst: Lydia Loizides Contributing Analyst: Michael Gartenberg Get Full Details About This Report >> |
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