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Retail: Understanding and Converting Nonshoppers

Published by: Jupiter Research Corporation

Published: May. 5, 2003 - 5 Pages


Table of Contents


Table of Figures: 1. Online Buyers, Browsers, and Nonshoppers by Tenure

2. Online Buyers, Browsers, and Nonshoppers by Primary Method of Home Access

3. Online Nonshoppers by Demographics

4. Online Nonshoppers' Attitudes Towards Shopping, by Tenure

Abstract

Seventy-four percent of online users don't make purchase transactions online. Forty-six percent don't even browse.
Key Questions
What are the demographic characteristics of online users who don't shop online?
How can online retailers convert nonshoppers into buyers?
Lead Analyst: Philippe Poutonnet
Contributing Analyst: David Card


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