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E-mail Marketing: Creating an Organization that Optimizes Customer Contacts

Published by: Jupiter Research Corporation

Published: Apr. 24, 2003 - 3 Pages


Table of Contents


Table of Figures: 1. Characteristics of E-mail Marketing Organizations



Abstract

Marketers who do not specialize in e-mail marketing believe the medium allows for infinite communications with customers.
Key Questions
How should a company determine the optimal frequency for e-mailing consumers?
How should a company ensure consumers are not overmailed?
Should a company assign a single employee to oversee e-mail marketing decisions?
Lead Analyst: Jared Blank
Contributing Analyst: David Card


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