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Consumer Survey Report: Consumer Packaged Goods, 2002Published by: Jupiter Research Corporation Published: May. 15, 2003 - 23 Pages Table of ContentsTable of Figures: 1. Factors Determining CPG Purchase Decisions 2. Average Household Food Spending per Month 3. Audience Segments by Gender 4. Audience Segments by Age 5. Audience Segments by Online Tenure 6. Audience Segments by Household Income 7. Audience Segments by Children at Home 8. Factors Influencing CPG Purchase Decisions 9. Types of Web Sites Visited 10. Types of Ads Noticed Online 11. Actions Taken as a Result of Ad Viewing 12. Factors Motivating Consumers to Provide Information 13. Brands Must Tune Content by Segments, Goals AbstractIn December 2002, Jupiter designed and fielded an extensive online consumer survey on consumer packaged goods (CPGs). This report explores the results, examining the behaviors and attitudes of a proprietary segmentation based on attitudes toward brands, pricing, shopping habits, and sensitivity to value.Lead Analyst: Gary Stein Contributing Analysts: David Card, Corina Matiesanu, Fiona Stadtler Swerdlow Get Full Details About This Report >> |
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