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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2003 - 64 Pages
Table of Contents
Introduction
Definition
Abbreviations
Executive Summary
Colds and flu most common ailments
Ageing population takes greater care of health
Pharmacy distribution for most
Second smallest market of the five countries
The complementary consumer
Interest in health leads to higher uptake of alternative remedies
Market Drivers
Incidence of ailments
Figure 1: Complaints suffered from in the last 12 months, by demographic sub-group, 2001
Young have headaches, colds & flu, elderly have digestion problems and joint pain
Demographic changes
Figure 2: Trends in Italian population, 1997-2001
PDI and consumer expenditure trends
Figure 3: Italian consumer expenditure, at current and constant prices, 1995-2001
The Market
Legal status and legislation
Use of complementary medicines
Market size
Figure 4: Per capita spend on complementary medicines and all self-medication, by country, 2002
Distribution
Figure 5: Major health and beauty retailers in Italy, 2001-02
The Supply Structure
Companies and brands
Aboca
Boiron
ESI
Roeder
Specchiasol
Others
New Product Development
2002
The Consumer
Attitudes towards health
Figure 6: Agreement with health statements, by all adults and complementary medicine group,
2001
Figure 7: Attitudes towards health and lifestyle, by country, 2002
Figure: Attitudes towards health, by demographic sub-group, 2001
Women and older consumers most health aware
Figure 8: Attitudes towards complementary remedies, by demographic sub-group, 2001
Figure 9: Faith in homoeopathic medicine/prefer to treat illness with herbs, by complementary medicines groups, by country, 2002
Figure 10: Prefer to treat illness with herbs, CMG vs. all adults, by country, 2002
Profile of the complementary consumer
Figure 11: Profile of complementary medicines groups, by age and income, by country, 2002
Use of natural remedies
Figure 12: Use of natural remedies, by all adults and complementary medicine group, 2001
Figure 13: Use of natural remedies, by demographic sub-group, 2001
Herbal teas particularly popular
Figure 14: Usage of natural remedies, by complementary medicine group, by demographic sub-group, 2001
Ailments for which complementary medicines are used
Figure 15: Use of complementary remedies for selected minor ailments, 2001
Figure 16: Complementary remedies taken for headaches, by headache sufferers, by demographic sub-group, 2001
Figure 17: Complementary remedies taken for digestion problems, by digestion sufferers, by demographic sub-group, 2001
Figure 18: Complementary remedies for cold/flu remedies, by cold/flu sufferers, by demographic sub-group, 2001
Purchasing of complementary medicines
Figure 19: Where homeopathic medicines are bought, by demographic sub-group, 2001
Prospects
Core target group - sympathetic to alternatives, but do not treat minor ailments
Figure 20: Adults who do not use remedies for some ailments, by gender and age, 2002
Forecast
An immature market...
Figure 21: The CMG by gender and age, 2002
...with a narrow consumer base
Figure 22: Forecast of the CMG, by gender and age, 2002
Population effects on total target numbers largely neutral
...but segmentation to change substantially
Expanding the client base now needed
Appendix: Research Methodology
Index of reports
AbstractThis report examines the complementary medicines market in Italy. As this is a niche sector, detailed market size data are extremely hard to come by. Consequently, this report examines the overall market environment and consumer attitudes towards using alternative treatments. Readers will be able to gauge how attitudes coincide with and/or differ from the other countries examined in this series of reports and assess the likely consumer base and potential take up of complementary products.
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