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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2003 - 108 Pages
Table of Contents
Introduction & Abbreviations
- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
- From Niche Consumer To Mainstream Consumer
- Shift To Wide Distribution
- Aging Products Are Being Displaced
- Segmentation Continues To Transform The Market
- Mainstream Advertising
- Consumer Survey Shows Still Much Room For Growth
- The Future
Market Drivers
- Lifestyle Demands
- Wellness Hits Mainstream
- Challenges Yet To Overcome
- Help From The Fda
- Taste Is King
- Widened Distribution
Market Size & Trends
- Figure 1 Total U.S. retail sales of sports and energy bars, at current and constant prices, 1997-2003
- Graph 1 Total U.S. retail sales of sports and energy bars, at current and constant prices, 1997-2003
Market Segmentation
- Overview
- Figure 2 Sales Of Sports And Energy Bars, By Segment, 2000 & 2002
- Graph 2 Sales Of Sports & Energy Bars, By Sector, 1997-2002
- Lifestyle/Wellness Bars
- Figure 3 Sales Of Lifestyle/Wellness Bars, 1997-2002
- Organics
- Special Health Claims
- Diet Bars
- Figure 4 Sales Of Diet Bars, 1997-2002
- Atheltic Bars
- Figure 5 Sales Of Athletic Bars, 1997-2002
Supply Structure
- Foreign Trade
- Companies And Brands
- Figure 6 Top Manufacturers And Brands Of Sports & Energy Bars In The U.S., By Fdm Sales, 2000 & 2002
- Sports And Energy Bar Company Profiles
- Atkins Nutritional Inc. (Ani)
- Clif Bar, Inc.
- Zoneperfect Nutrition (Eicotech)
- Experimental Applied Science (Eas)
- Kraft Foods/Nabisco/Balance Bar
- Nestlé/Powerbar
- Rexall Sundown/Met-Rx/Richardson
- Unilever/Slim-Fast
Advertising & Promotion
- Introduction
- Company & Brand Activity
- Atkins Nutritional, Inc. (Ani)
- Clif Bar
- Experimental Applied Science (Eas)
- Zoneperfect Nutrition (Eicotech)
- Kraft/Nabisco/Balance Bar
- Rexall Sundown/Met-Rx/Richardson
- Nestlé/Powerbar
- Unilever/Slim-Fast
Retail Distribution
- Introduction
- Figure 7 U.S. retail sales of sports & energy bars, by channel, 2000 & 2002
- Graph 3 Retail distribution share of the sports and energy bar market, 2002
- Graph 4 Trends Of Retail Distribution Share Of The Sports And Energy Bar Market, 1997-2002
- Figure 8 Changes In U.S. Retail Shopping Behavior, By Channel, 2000 & 2002
- Supermarkets
- Figure 9 U.S. Supermarket Sales Of Sports And Energy Bars, 1997-2002
- Figure 10 Top Supermarkets, By Number Of Stores, March 2003
- Figure 11 Top Supermarket Retailers, By Sales, Financial Years Ending 2002 & 2003
- Drug Stores
- Figure 12 U.S. Drug Store Sales Of Sports And Energy Bars, 1997-2002
- Figure 13 Top Drug Store Retailers, By Number Of Stores, March 2003
- Figure 14 Top Drug Store Retailers, By Sales, Financial Years Ending 2002 & 2003
- Mass Merchandisers
- Figure 15 U.S. Mass Merchant Store Sales Of Sports And Energy Bars, 1997-2002
- Figure 16 Number Of Mass Merchandiser Retailers, March 2003
- Figure 17 Top Mass Merchandiser Retailers, By Sales, Financial Years Ending 2002 & 2003
- Convenience Stores
- Figure 18 U.S. convenience store sales of sports and energy bars, 1997-2002
- Figure 19 Number of convenience store retailers, March 2003
- Figure 20 Top convenience stores, by sales, financial years ending 2002 & 2003
- Healthfood Supermarkets
- Figure 21 U.S. Natural/Healthfood Store Sales Of Sports And Energy Bars, 1997-2002
- Figure 22 Top Healthfood Retailers By Number Of Stores, March 2003
- Figure 23 Top Healthfood Retailers, By Sales, Financial Years Ending 2002 & 2003
- The Internet
The Consumer
- Introduction
- Incidence And Frequency Of Sports And Energy Bar Consumption
- Figure 24 Incidence and frequency of consumption of sports and energy bars, May 2003
- Figure 25 Incidence and frequency of consumption of sports and energy bars, by gender, May 2003
- Figure 26 Incidence and frequency of consumption of sports and energy bars, by age, May 2003
- Figure 27 Incidence and frequency of consumption of sports and energy bars, by income, May
2003
- Figure 28 Incidence And Frequency Of Consumption Of Sports And Energy Bars, By Race/Ethnicity, May 2003
- Occasions For Eating Sports And Energy Bars
- Figure 29 Occasions For Eating Sports And Energy Bars, May 2003
- Figure 30 Occasions For Eating Sports And Energy Bars, By Gender, May 2003
- Figure 31 Occasions For Eating Sports And Energy Bars, By Age, May 2003
- Figure 32 Occasions For Eating Sports And Energy Bars, By Income, May 2003
- Figure 33 Frequency Of Eating Sports And Energy Bars Vs. Occasions They Are Eaten, May 2003
- Aspects Of Sports And Energy Bars Which Influence Purchase
- Figure 34 Aspects Of Sports And Energy Bars Which Influence Purchase, May 2003
- Figure 35 Aspects Of Sports And Energy Bars Which Influence Purchase, By Gender, May 2003
- Figure 36 Aspects Of Sports And Energy Bars Which Influence Purchase, By Age, May 2003
- Figure 37 Aspects Of Sports And Energy Bars Which Influence Purchase, By Income, May 2003
- Figure 38 Frequency Of Eating Sports And Energy Bars Vs. Aspects Which Influence Purchase, May 2003
- Health Behaviors Associated With Eating Sports And Energy Bars
- Figure 39 Those Who Eat Energy/Diet Bars Vs. Those Presently Dieting To Lose Weight, January-September 2002
- Figure 40 Those Who Eat Energy/Diet Bars Vs. Frequency Of Exercise, January-September 2002
- Figure 41 Those Who Eat Energy/Diet Bars Vs. Types Of Sports Participated In, January-September 2002
- Summary
Future & Forecast
- Future Trends
- Figure 42 Composition Changes In The U.S Population, By Race/Ethnicity
- Opportunities Waiting To Be Grasped
- Manufacturers Reach Into Other Categories
- Blurring Segment Lines
- New Formats Come With Move From Niche Item Towards Consumer Staple
- Figure 43 Forecast Of U.S. Retail Sales Of Sports And Energy Bars, At Current And Constant Prices, 2003-08
- Graph 5 U.S. Retail Sales Of Sports And Energy Bars, 1998-2002, And Forecast, 2003-08
Appendix: Brands By Segment
- Figure 44 Sports & energy bars, brand listing and segment classification
Appendix: Trade Associations
Appendix: New Product Developments
- Category Review
- Figure 45 New Product Introductions Of Sports And Energy Bars, 2000-03
- New Product Briefs
- PepsiCo/Frito-Lay: Gatorade Chocolate Chip Energy Bar
- CarboLite Foods: CarboRite Sugar-Free Crispy Nutrition Bars
- Clif Bar: Luna Bar
- Kraft Foods: BALANCE Oasis Nutrition Bar
- Atkins Nutritionals: Indulge
- Nestlé USA: PowerBar Pria
- GeniSoy: Soy Protein Nutrition Bars
- Unilever Foods: Slim-Fast Snack Options
- EAS: Results For Women
Appendix: Research Methodology
- Consumer Research
- Sampling & Weighting
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal Trade Research
- Formal Trade Research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
Appendix: What Is Mintel?
- Mintel Publications
- Mintel Services
- Product Retrieval
- Retail Audits
- Tailored Research
- Global New Products Database
- Research Support/Consultancy/Mic
- The Mintel Information Centre (Mic)
- PR Research
AbstractThe first sports and energy bars in the US were marketed primarily to serious athletes, through alternative channels such as healthfood stores. These bars did not have wide appeal or distribution as recently as 1990, but have since gained appeal and distribution after greatly improving taste and continuing a consistent health and fitness message. Sports and energy bars have come of age during the period of this report, rising from less than $200 million in sales in 1997 to more than $1 billion in 2003. The huge leap that the category made is from a niche product for endurance athletes to an anytime meal replacement or snack for anyone leading an active lifestyle. Key formulation changes usually involve nutrients, such as soy or folic acid, but some of the fastest growing brands are the chocolate-covered varieties of previous sales leaders. Sports and energy bars suit current lifestyles by being the perfect snack food: convenient, portable, nutritious, and tasty. The market has rapidly specialized in order to target the growing number of interested consumers, including women, the diet conscience (both for weight loss and general health) and those with special dietary needs such as arthritics and diabetics.
The rapid growth of the sports and energy bar market has outpaced other sports and energy food formats, such as drinks and powders, as well as the overall food industry. The changes in the market's structure have aided its growth. In 1997-2003, the share of sports and energy bar products sold in healthfood stores dwindled from 38.7% to 7.5%, as the mass distribution networks of supermarkets and conveniences stores took control. In addition, the competitive arena has transformed from a fragmented market owned almost entirely by small and/or regional players to one that is now largely controlled by conglomerates.
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