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Building Integrated Relationship Products: Where Are US Banks Today?

Published by: TowerGroup

Published: Mar. 27, 2003 - 12 Pages


Table of Contents


  • Introduction
  • Background
  • Customer Segmentation to Drive Relationship Products
  • Universal Financial Needs
  • Conclusion

    Abstract

    TowerGroup Primary Market Research has found that today the average consumer in the US has 10.14 financial products with, on average, 4.15 separate financial institutions. Seventy percent of the consumers polled expressed a desire to consolidate these relationships with one institution, but only 20% of them believed that a single financial institution could meet all of their financial needs competently.

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