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A Comprehensive Study of Consumer Attitudes Toward Physical Fitness & Health ClubsPublished by: American Sports Data, Inc. Published: Mar. 1, 2003 - 427 Pages Table of Contents I II Summary Of Key Findings III Physical Fitness In The Hierarchy Of Personal Values IV Attitudes Vs. Behavior V The Levels Of Fitness Consciousness VI New Dimensions In Fitness Measurement VII Psychological Stress: Invisible Public Health Enemy Number One VIII Dieting And Weight Loss IX Attitudes Toward Health Clubs X The Health Club Industry: Present And Future Challenges XI Strategy For The New Millennium: The Pursuit Of Consciousness Iii XII Comparative Health & Lifestyle Indicators XIII Information Technology And Fitness XIV Public Opinion & The Subsidization Of Healthy Lifestyles XV Methodology AbstractCompleted in 2003, this major national study continues the trending initiated in 1996 on fitness attitudes of the American public. Among many other topics, this futuristic study probes tax reform as it relates to healthy living expenditures; it examines the epic struggle between the three major forces that will compete for the fitness dollars of Americans: "magic pills", weight loss programs and physical exercise; it analyzes the success of various weight loss methods and provides unique documentation on the comparative results of weight-loss strategies: Are health club members more successful? Most important, the report identifies the key marketing target for health clubs in the New Millennium, and sets forth the strategy for recruitment and retention of Consciousness III — "Uninitiated Believers."Get Full Details About This Report >> |
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