Europe E-Commerce: B2B and B2C

Published by: eMarketer

Published: Jul. 1, 2003 - 132 Pages

Table of Contents

Methodology

The eMarketer Difference

The Benefits of eMarketer’s Aggregation Approach

“Benchmarking” and Projections

I Technology Infrastructure

A. Europe in the Global Context

B. IT Spending Forecasts: Europe

C. IT Spending Growth Rates: Europe

II Internet Usage

A. Internet Users in Europe

III Total E-Commerce

IV B2C E-Commerce

A. General Trends

B. Revenue Projections

C. Online Shoppers and Buyers

D. Non-Internet E-Commerce

V B2B E-Commerce

A. Revenue Forecasts

B. Stage of E-Business Development

C. Use of E-Business Software and Services

D. Buy- and Sell-Side E-Business Initiatives

E. Participation in Online Exchanges

Index of Charts

Abstract

This year, B2C e-commerce in Europe should double 2002's total Ð will your business claim a piece of the market? The latest projections for Internet usage, online shopping and buying in the region, coupled with insightful analysis, are in the Europe E-Commerce: B2B and B2C report. On 1 July, Amazon reported its international sales are growing faster than its North American sales, thanks in large part to Europe's "big three" Internet markets Ð Germany, France and the UK. The EITO reports that the three countries accounted for 70% of e-commerce in Europe in 2002. The Europe E-Commerce: B2B and B2C report examines which Internet users are shopping online in the region and why.

The report also addresses B2B e-commerce in the region, IT spending and general e-business readiness among the countries. It answers the following questions:
- Does Internet users' experience online affect how they shop online?
- Which age groups are most active in terms of online shopping and buying?
- Which retail categories will display the strongest growth over the coming years?
- Which countries will be the major players in terms of IT spending?
- What factors will influence B2B e-commerce growth in the region?
- How do local governments influence e-business growth in a country?
- And many more.

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