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Published by: Access Asia
Published: Jun. 1, 2003 - 100 Pages
Table of Contents
Introduction
Report Coverage
Executive Summary
Other Access Asia Reports of Possible Interest:
Glossary
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1 Breakfast Cereals Market
1.1 Overview
1.2 China’s Total Food Market
1.2.1 Total Food Market: Food and Non-food Sales
Table 1.1 Total Current Value Retail Sales By Food And Non-Food In China, 1996-2002
1.2.2 Total Food Market: Food/Non-food Sales Split
Table 1.2 Percentage Breakdown Of Sales By Food And Non-Food In China 1996-2002
1.2.3 Total Food Market: Urban and Rural Split
Table 1.3 Total Current Value Retail Sales By Food And Non-Food In China, 1996-2002
1.2.4 Total Food Market: Total Value Trends
Table 1.4 Current Value Of Food Sales By Major Product Category In China, 1996-2002
1.2.5 Total Food Market: Urban Value Trends
Table 1.5 Urban Food Sales Value By Major Product Category In China, 1996-2002
1.2.6 Total Food Market: Rural Value Trends
Table 1.6 Value Of Rural Food Sales By Major Product Category In China, 1996-2002
1.3 China’s Breakfast Cereals Market
1.3.1 Breakfast Cereals: Sector Values & Volumes
Table 1.7 Breakfast Cereal Products Retail Market Value & Volume Sales By Sector In China, 1996-2002
1.3.2 Breakfast Cereals: Sector Shares
Table 1.8 Percentage Breakdown Of Breakfast Cereal Products Value & Volume Retail Sales By Sector In China, 1996-2002
1.3.3 Breakfast Cereals: Growth Rates
Table 1.9 % Annual Growth For Breakfast Cereal Products Value & Volume Retail Sales By Sector In China, 1996-2002
1.3.4 Breakfast Cereals: Food Market Significance
Table 1.10 Breakfast Cereal Products Retail Market As A Proportion Of Total Food Retail Sales In China, 1996-2002
1.4 National Market Shares
1.4.1 Market Shares: Breakfast Cereal Sector Shares
Table 1.11 Leading Company Shares Of Retail Breakfast Cereal Sales In China 2002
1.5 Prices
1.5.1 Prices: Retail Price Indices
Table 1.12 Retail Price Indices By Broad Sector In China, 1996-2002
1.5.2 Prices: Average Unit Values
Table 1.13 Average Unit Retail Prices On Instant Noodles & Cereal Products By Sector In China, 1996-2002
Table 1.14 Growth Of Average Unit Retail Prices On Instant Noodles & Cereal Products By Sector In China, 1996-2002
1.5.3 Prices: Selected Retail Prices
Table 1.15 Retail Prices On Selected Breakfast Cereal Products In China 2003
1.6 Outlook
1.6.1 Outlook: Forecast Trends
1.6.2 Outlook: Values
Table 1.16 Forecast Value & Volume Sales Of Instant Noodles & Cereal Products By Sector, 2003-2007
1.6.3 Outlook: Sector Breakdown
Table 1.17 Forecast Percentage Value & Volume Breakdown Of Instant Noodles & Cereal Products By Sector, 2003-2007
1.6.4 Outlook: Sector Growth
Table 1.18 Forecast Annual Value & Volume Growth Of Instant Noodles & Cereal Products By Sector, 2003-2007
1.7 Current Issues
1.7.1 Current Issues: Legislation
1.7.2 Current Issues: Food Safety
1.7.3 Current Issues: Organic Foods
2 Marketing and Distribution
2.1 Marketing
2.1.1 Marketing: Trends
2.1.2 Marketing: Consumer Profile
2.2 Distribution
2.2.1 Distribution: Wholesale Distribution
2.2.2 Distribution: Retail Sales by Outlet
Table 2.1 Percentage Breakdown Of Breakfast Cereal Product Sales By Outlet Type 2002
3 SWOT Analysis
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4 Company Profiles
4.1 Kellogg Company
4.1.1 Kellogg’s: Company Details
4.1.2 Kellogg’s: Company Background
Table 4.1 Kelloggs Company: Financial Results 2001/2002*
4.2 Nestlé SA
4.2.1 Nestlé: Company Details
4.2.2 Nestlé: China Operations
Table 4.2 Nestle: Principle Operating Companies In China 2003
4.2.3 Nestlé: China Dairy Activities
4.2.4 Nestlé: Financial Results
Table 4.3 Nestlé: Financial Results 2001/2002*
4.2.5 Nestlé: Future Strategy
4.3 The Quaker Oats Company
4.3.1 Quaker Oats: Company Details
4.3.2 Quaker Oats: Company Background
5 Contacts
5.1 Trade Organisations
5.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation
5.1.2 All-China Federation of Industry & Commerce
5.2 Government Departments
5.2.1 State Economic and Trade Commission - State Light Industry Bureau
5.2.2 Ministry of Agriculture
6 Relevant Exhibitions & Trade Fairs
6.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)
6.2 Tianjin Exhibition on Food Machinery & Packing
6.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food
6.4 Food Ingredients & Food Ingredients Asia
6.5 Agro-Foodtech
6.6 SIAL China
6.7 International Fast Food Products Exhibition
6.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show
6.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics
6.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment
6.11 International Exhibition For Food & Drink South China
6.12 International Exhibition For Hotel & Bakery South China
6.13 International Quick Frozen Food Exhibition
6.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show
6.15 Food China
6.16 International Food, Packaging, Print, Plastic Products Exhibition
6.17 Zhejiang Food & Drink Summer Sales Show
6.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show
6.19 Shanghai International Food Machine & Package Machine Expo
6.20 China International Fair For Food, Food Processing & Packaging
6.21 Shanghai International Supermarket Expo
6.22 Shanghai International Food Expo
6.23 Packtech & Foodtech
6.24 Liaoning Food Show
6.25 Food & Hotel South China
6.26 Chengdu International Food, Food Processing & Packaging Show
6.27 International Food Show
6.28 Interfood Shanghai
6.29 International Food Processing & Packaging Machinery Exhibition
6.30 China Food Industry Exhibition
Appendix 1 - China Market Background
A.1 Fast Facts
A.2 Regions of China
Map A.1 China: Provinces And Municipalities
A.3 Demographics
A.3.1 Demographics: Total Population
Table 1.1 Total Population, 1996-2002
A.3.2 Demographics: Population by Location
Table A.2 Population By Urban-Rural Divide, 1996-2002
A.3.3 Demographics: Population Breakdown by Location
Table A.3 Population Breakdown By Urban-Rural Divide, 1996-2002
A.3.4 Demographics: Population by Province
Table A.4 Population By Province, 1999-2002
A.3.5 Demographics: Population Density by Province
Table A.5 Population Density By Province, 1999-2002
A.3.6 Demographics: Population Concentration
Map A.2 Population Concentrations By Province, 2002
A.3.7 Demographics: Population by Gender
Table A.6 Total Population Breakdown By Gender, 1996-2002
A.3.8 Demographics: Population by Age Group
Table A.7 Population By Age Group, 1996-2000
Table A.8 Population By Age Group (Percentage), 1996-2002
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
Dealing with WTO
Confident Shoppers
Table A.9 Gdp And Cost Of Living Index, 1996-2002*
A.5.2 Consumer Wealth: Provincial Differences in GDP
Table A.10 Gdp Ranked By Province, 1996-2002*
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.11 Gdp Growth Ranked By Province, 1996-2002*
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.12 Per Capita Gdp Ranked By Province, 1999-2002
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 Value Of Gdp Per Capita By Province, 2002
A.5.6 Consumer Wealth: The Major Cities
Table A.13 Leading Cities Key Economic Indicators, 2002
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.14 Number Of Households By Size, 1996-2002
A.6.3 Households: Total households by Urban/Rural Split
Table A.15 Number And Size Of Households By Location, 1996-2002
A.6.4 Households: Income Earners Per Household
Table A.16 Average Number Of Income Earners Per Household, 1996-2002
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.17 National Employment By Sector, 1996-2002
A.7.2 Employment: Growth by Sector
Table A.18 Growth In Employment By Sector, 1996-2002
A.7.3 Employment: Number of Workers by Gender
Table A.19 Total National Workforce By Gender, 1996-2002
A.7.3 Employment: Number of Workers by Habitation
Table A.20 National Workforce By Habitation, 1996-2002
A.7.4 Employment: Urban Unemployment
Table A.21 Urban Unemployment Rates, 1996-2002
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.22 Average Incomes By Sector, 1996-2002
A.8.2 Consumer Income: Growth by Sector
Table A.23 Growth In Average Incomes By Sector, 1996-2002
A.8.3 Consumer Income: Average Incomes by Region
Table A.24 Average Incomes By Region, 1998-2002
A.8.4 Consumer Income: Growth by Region
Table A.25 Growth In Average Incomes By Region, 1998-2002
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.26 Consumer Expenditure* By Broad Sector At Current Prices, 1996-2002
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.27 Per Capita Consumer Expenditure* By Broad Sector At Current Prices, 1996-2002
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.28 Retail Sales As A Proportion Of Consumer Expenditure, 1996-2002
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.29 Urban Average Annual Income/Expenditure, 1996-2002
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket
Chart A.1 Average Weekly Urban Shopping Basket, 2002
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket
Chart A.2 Average Weekly Rural Shopping Basket, 2002
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared
Chart A.3 Urban & Rural Shopping Baskets Compared, 2002
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.30 Average Annual Exchange Rates, 1997-2002
A.10.2 Exchange Rates: Hong Kong
Table A.31 Average Annual Exchange Rates, 1997-2002
AbstractThis report covers the market for breakfast cereal products in China. China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Breakfast cereal products are among them.
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