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Going Beyond the Idea: Delivering successful corporate innovation

Published by: Grist Limited

Published: Jun. 1, 2003


Table of Contents


List of figures

Author profile

Foreword



Executive summary

Key findings

Research methodology

Report outline



Chapter 1: The need for innovation

Crossing the valley of death

The search for ideas

Why do innovative initiatives often fail?

The innovation system

The innovation eco-system

Chapter 2: Developing an innovation strategy

Understand industry characteristics

Evaluate organisational preparedness

Compare alternative innovation styles

Select an appropriate innovation business model

Advise would-be entrepreneurs



Chapter 3: Key success factors

Relentless focus on solving a customer problem

A leader and a team with a passion to succeed

A common language for communicating and charting progress

Relevant and quantifiable assets and skills to contribute

Internal and external networking



Chapter 4: Case studies

BG and Lattice Group (SSTUK)

South Staffordshire Water Group (HomeServe)

Abbey National (cahoot)

QinetiQ Nanomaterials

BT Retail (BT Contact Central)



References



List of figures

Typical stage-gate process

The innovation system

The innovation eco-system

Evaluating organisational preparedness

Five styles of innovation

Selection of innovation business model

QinetiQ ‘NABC Plus’ process

Abstract

How to drive innovative business ideas through to reality for all senior executives responsible for delivering sustainable corporate growth.

Most innovative companies are able to generate plenty of ideas and prioritise those with the greatest potential, but that is often the point when the greatest problems begin—driving validated ideas through to business reality.

Despite putting an innovation process in place, the 'engine' often still doesn't produce the desired outcomes. Executives complain both about 'false positives' where projects are allowed to proceed without sufficient validation, and 'false negatives' where promising projects are killed too early, often because they cannot compete on equal terms with the core business.

The report identifies five key success factors that leading-edge companies are building into their corporate strategies to deliver sustainable corporate growth:

  • Relentless focus on solving a customer problem
  • A leader and a team with a passion to achieve
  • A common language for communicating and charting progress
  • Relevant and quantifiable assets and skills to contribute
  • Internal and external networking

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