Children's Snacking Habits

Published by: Mintel International Group Ltd.

Published: May. 1, 2003 - 96 Pages

Table of Contents

• Definition
  
• Consumer research
  
• Abbreviations

Executive Summary

• An older target market - in more ways than one
  
• Universal consumption of crisps and chocolate
  
• Over 70% of 11-16-year-olds admit to snacking between meals
  
• Healthy eating is important to most parents
  
• But snacking is here to stay
  
• Bending to their children's demands
  
• Kids will always eat sweets and crisps

Market Background

• Number of children
  
• Figure 1: UK population aged 0-16, by age and gender, 1993-2003
  
• Pocket money
  
• Figure 2: Children's average weekly income, 1997-2001
  
• Figure 3: Children's average weekly earnings from odd jobs, 1997-2001
  
• Figure 4: Children's average weekly income, by region, 1997-2001
  
• Figure 5: Total estimated amount of pocket money available for children to spend, 1997-2001
  
• Figure 6: PDI and consumer expenditure, at 1998 prices, 1998-2007
  
• Mobile phone ownership
  
• Figure 7: Ownership and source of payment of mobile phones, by children aged 7-16, 2002
  
• Character merchandising
  
• Figure 8: Children's favourite characters, by children aged 7-16 and parents, September 2001
  
• Household composition
  
• Figure 9: Household composition in Great Britain, 1979-2001
  
• Health concerns
  
• Figure 10: Parental attitudes towards keeping up with new ideas and latest advice on healthy
  
• lifestyles, by demographic sub-group, December 2002

Market Values and Trends

• Figure 11: Penetration of snack products popular with children, 2002
  
• Figure 12: Market values of snacking markets, 1997 and 2002
  
• Figure 13: Snack foods eaten by children, 2002

Advertising and Promotion

• A contentious issue
  
• Most categories see fall in adspend
  
• Figure 14: Main monitored media advertising expenditure on confectionery, crisps and snacks, biscuits, ice cream and child-oriented cheese snacks, 1998-2002Figure 15: Child-focused products with significant main monitored media advertising spend, 2002
  
• Below the line
  
• Figure 16: Selected on-pack below-the-line promotions on crisps, biscuits and confectionery,
  
• February 2002-January 2003

Snacking Habits

• Figure 17: Agreement with statement 'I often eat between meals', by 11-16-year-olds, by
  demographic sub-group, 2002
  
• Figure 18: Items eaten between meals, by 11-16-year-olds, 2002
  
• Figure 19: Popular foods eaten between meals, by 11-16-year-olds, by demographic sub-group, 2002
  
• After-school snacking
  
• Figure 20: Snack products eaten after school, by 7-16-year-olds, June 2001

Purchase and Eating Patterns

• Who buys snacks?
  
• Figure 21: Purchase of snacks, by source, 2002
  
• Figure 22: Purchase of snack products, by source, by demographic sub-group, 2002
  
• Where snacks are eaten
  
• Figure 23: Where snacks are eaten most, by snack product, by place, 2002
  
• Figure 24: Most important place for eating snack products (confectionery), by demographic
  sub-group, 2002
  
• Figure 25: Most important place for eating snack products, ice cream and ice lollies, by
  demographic sub-group, 2002
  
• Figure 26: Most important place for eating snack products (crisps and pot snacks), by demographic sub-group, 2002
  
• Figure 27: Most important place for eating snack products (yogurts), by demographic sub-group, 2002

The Parental Point of View

• Figure 28: Attitudes towards children's snacking, by parents, February 2003
  
• Figure 29: Parents' attitudes towards healthy eating among children, by demographic sub-group, 2003
  
• Figure 30: Attitudes towards healthy eating among children, by gender of parent, by demographic sub-Group, 2003
  
• Figure 31: Attitudes towards healthy eating among children, by gender of parent, by demographic sub-roup, 2003
  
• Figure 32: Attitudes towards children's snacking habits, by demographic sub-group, 2003
  
• Figure 33: Attitudes towards children's snacking habits, by gender of parent, by demographic sub-group, 2003
  
• Figure 34: Attitudes towards children's snacking habits, by gender of parent, by demographic sub-group, 2003
  
• Figure 35: Attitudes towards buying snacks for children and towards advertising, by demographic sub-group, 2003
  
• Figure 36: Attitudes towards buying snacks for children and towards advertising, by gender of
  parent, by demographic sub-group, 2003

The Future

• Shrinking target market
  
• Figure 37: UK projected population aged 0-16, by age, 2003-13
  
• Figure 38: Shifts in the projected population aged 0-16, by age, 2003-08 and 2003-13
  
• Pressure to eat healthily
  
• But kids will always eat sweets and crisps
  
• The additives issue
  
• The organic route

Appendix: New Product Briefs

• Crisps and savoury snacks
  
• May 2003
  
• April 2003
  
• March 2003
  
• Chocolate and sweets
  
• May 2003
  
• April 2003
  
• March 2003
  
• Sweet biscuits and cookies
  
• May 2003
  
• April 2003
  
• March 2003
  
• Ice cream and desserts
  
• May 2003
  
• April 2003
  
• March 2003
  
• Yogurt
  
• May 2003
  
• April 2003
  
• March 2003
  
• Cereal bars
  
• March 2003

Appendix: Research methodology


Index of reports

Abstract

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