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Published by: Mintel International Group Ltd.
Published: May. 1, 2003 - 82 Pages
Table of Contents
Introduction and Abbreviations
- Definitions
- Nutrition claims
- Health claims
- Medical claims
- Product endorsement
- Guideline Daily Amounts (GDAs)
- JHCI
- Consumer research
- ACORN
- Abbreviations
Executive Summary
- Market background
- FSA activity
- Consumer campaigns
- Industry initiatives
- Consumer concerns
- Food production
- Health concerns
- Use of claims
- Issues in the law
- The consumer
- The future
Market Background
- Key role for the Food Standards Agency
- CA campaign
- Co-op campaign
- Industry activities
- Consumer confusion continues
Consumer Issues
- GM foods/ingredients
- Figure 1: Agreement and disagreement with statement 'I would never buy genetically modified food', 2000 and 2002
- Figure 2: Consumer concerns about GM foods, by demographic sub-group, May 2002
- General food safety concerns
- Figure 3: Consumers' attitudes towards food safety issues, by demographic sub-group, May 2002
- Attitudes towards organic
- Figure 4: Agreement and disagreement with statement 'It is worth paying more for organic fruit and vegetables', 1998-2002
- Figure 5: Attitudes towards the statement 'it is worth paying more for organic food', 1997 and 2002
- Health concerns and food allergens
- Figure 6: Health issues that concern women, October 2002
- Figure 7: Demographic analysis for food avoidance of peanuts and other nuts, and wheat, lactose
and gluten, October 2002
- Fat/calorie content
- Figure 8: Actions taken to protect personal health, 1999 and 2001
- Figure 9: Most popular methods employed to lose weight, 2000 and 2002
- Functional foods
- Figure 10: Purchasing of functional food and selected products, by demographic sub-group,
December 2001
- Local produce
- Ethical foods
- Figure 11: Issues for which feelings are strong enough to stop buying products or services, by
gender, November 2000
- Consumer concerns about labelling
Issues in the Law
- EU requirements
- Codex Alimentarius Commission
- Key legal requirements
- The name of the food
- Ingredients listing
- Quantitative Ingredient Declaration (QUID)
- Appropriate durability indication
- Voluntary information
- Nutrition labelling
- Legislative changes in the pipeline
The Consumer
- Important label considerations
- Figure 12: Aspects of labelling considered important, April 2000 and February 2003
- Storage and usage in more detail
- Figure 13: Storage and usage aspects of food labelling, by demographic sub-group, February 2003
- Figure 14: Storage and usage aspects of food labelling, by precence of own children and lifestage, February 2003
- Ingredients, origin and nutritional information
- Figure 15: Aspects of food labelling concerning ingredients and nutritional information, by
demographic sub-group, February 2003
- Figure 16: Further aspects of food labelling concerning particular ingredients and information about origin, by demographic sub-group, February 2003
- Figure 17: Aspects of food labelling concerning ingredient origin and type, by demographic sub-
group, February 2003
- Where consumers shop
- Figure 18: Top ten grocery outlets used in the previous three months, February 2003
- Figure 19: Use of grocery stores in the previous three months, February 2003
- Shoppers by type of outlet
- Figure 20: Grocery store types, by demographic sub-group, February 2003
- Cross-analysis
- Figure 21: Aspects of food labelling concerning storage and usage information, by grocery outlet
types used in the last three months, February 2003
- Figure 22: Aspects of food labelling concerning ingredients and nutritional information, by grocery outlet types used in the last three months, February 2003
- Figure 23: Aspects of food labelling concerning particular ingredients and information about origin, by grocery outley type used in the last three months, February 2003
- Figure 24: Aspects of food labelling concerning storage and usage information, by shoppers who
- have used the big 4 grocery stores in the last three months, M&S and Waitrose, February 2003
- Figure 25: Aspects of food labelling concerning ingredients and nutritional information, by shoppers who used the big 4 grocery stores in the last three months, M&S and Waitrose, February 2003
- Figure 26: Aspects of food labelling concerning particular ingredients and information about origin, by shoppers who used the big 4 grocery stores in the last three months, M&S and Waitrose,
February 2003
The Future
- Packet sizes
- Unwrapped foods
- Use of logos
- Changes to EU labelling regulations
- FSA activities
Appendix: Research methodology
Index of reports
AbstractLabel information on food and drink products enables consumers to choose appropriate products for their needs, and to store and consume them safely. The impact of factors such as the dramatic changes in the food supply system over recent years, advances in technology, food safety scares and the growing interest in diet and health means that today's consumers are far more discerning about what they eat. This has created pressure for more and more information to be given on labels, to enable informed consumer choice. Yet the sheer amount of information and the way it is communicated can be confusing to consumers.
Since Mintel's last report on this subject, published in July 2000, food labelling has remained a hot topic of debate. The Food Standards Agency (FSA) has embraced the issue, aiming to cut through the confusion and deliver real consumer benefits. Although various changes to food labelling regulations are under discussion in the EU, the process is a very slow one. Consumer groups have therefore remained active, keeping up their campaigns. Voluntary industry initiatives have remained an important and responsive means to the provision of relevant and consistent information. The Joint Health Claims Initiative (JHCI) for example is in place to agree the use of health claims on food and drink products.
Food and drink labelling extends to a vast number of areas and it is not possible to cover the detail of every issue in this type of report. Mintel has therefore focused on the main areas of current interest to consumers and consumer groups, industry and the FSA. The report particularly highlights consumer attitudes towards various concerns for which information is given, in various forms, on food and drink labels. Such concerns undoubtedly help to shape the food labelling debate.
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