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Published by: Mintel International Group Ltd.
Published: May. 1, 2003 - 116 Pages
Table of Contents
Introduction and Abbreviations
- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
- Media sports coverage increasing...
- ...but sports fever fails to reach epidemic proportions
- Television still the dominant force
- Football reigns as the media's national game
- The future: a period of change
Market Factors
- Interest in sport
- Figure 1: Interest in named sports among adults, 2001 and 2002
- Sports participation levels
- Figure 2: Regular participation in sports, 2001 and 2002
- Sports paid to watch
- Figure 3: Paid to watch sporting events, 2001 and 2002
- Cable/satellite television penetration
- Figure 4: Pay-TV households, by platform, 1998-2002
- Internet usage
- Figure 5: UK Internet usage penetration, 2000-02
- Growth of television sports programming
- Figure 6: Sports coverage on television, by channel, 1998-2001
- Newspaper circulation
- Figure 7: Leading national daily newspaper circulations, August 2001-January 2003
- Figure 8: Selected national Sunday newspaper circulations, June-November 2002
- Demographics
- Figure 9: Projected UK population, by age group, 2002-06
- Major events
- Figure 10: Selected non-annual major international sporting events, 2003 and 2004
- Editorial independence
The Media
- Background
- Television
- Figure 11: UK sports television output, 2000 and 2001
- Television coverage of athletics
- Figure 12: Television coverage of athletics, by channel, 2000 and 2001
- Television coverage of cricket
- Figure 13: Television coverage of cricket, by channel, 2000 and 2001
- Television coverage of football
- Figure 14: Television coverage of football, by channel, 2000 and 2001
- Television coverage of golf
- Figure 15: Television coverage of golf, by channel, 2000 and 2001
- Television coverage of horse racing
- Figure 16: Television coverage of horse racing, by channel, 2000 and 2001
- Television coverage of rugby league
- Figure 17: Television coverage of rugby league, by channel, 2000 and 2001
- Television coverage of rugby union
- Figure 18: Television coverage of rugby union, by channel, 2000 and 2001
- Television coverage of tennis
- Figure 19: Television coverage of tennis, by channel, 2000 and 2001
- Newspaper coverage
- Figure 20: Weekend newspaper sports coverage (Saturday-Monday), March 2003
- Figure 21: Saturday newspaper sports coverage, by sport, March 2003
- Figure 22: Sunday newspaper sports coverage, by sport, March 2003
- Figure 23: Monday newspaper sports coverage, by sport, March 2003
- Football coverage in newspapers
- Figure 24: Saturday newspaper football coverage, by type, March 2003
- Figure 25: Sunday newspaper football coverage, by type, March 2003
- Figure 26: Monday newspaper football coverage, by type, March 2003
- Specialist magazines
- Figure 27: Leading sports magazine circulations, 2002
- Figure 28: Top ten men's magazines, January-June 2002
- Radio
- Figure 29: Listening figures, national sports-led radio stations, September-December 2002
- The Internet
- Figure 30: Website traffic, selected football sites, 2001-03
Profiles of Leading Sports Media
- Cable/satellite television: Sky Sports
- Radio: TalkSport
- Specialist magazine: FourFourTwo
- Terrestrial television: ITV Sport
- Newspaper: The Daily Telegraph
- Internet: BBC Sport Interactive
The Consumer
- Sports media consumption habits
- Figure 31: Sports media consumption, March 2003
- Demographic analysis of most popular forms of sports media
- Figure 32: Most popular forms of sports media, by demographic sub-group, March 2003
- Figure 33: Most popular forms of sports media, by lifestage, Mintel's Special Groups, media and ACORN categories, March 2003
- Next most popular forms of sports media examined by demographic sub-group
- Figure 34: Next most popular forms of sports media, by demographic sub-group, March 2003
- Figure 35: Next most popular forms of sports media, by lifestage, Mintel's Special Groups, media and ACORN categories, March 2003
- Most popular types of media sports coverage
- Figure 36: Most popular types of media sports coverage, March 2003
- Demographic analysis of most popular types of media sports coverage
- Figure 37: Most popular types of media sports coverage, by demographic sub-group, March 2003
- Figure 38: Most popular types of media sports coverage, by lifestage, Mintel's Special Groups, media and ACORN categories, March 2003
- Demographic analysis of next most popular types of media sports coverage
- Figure 39: Next most popular types of media sports coverage, by demographic sub-group, March 2003
- Figure 40: Next most popular types of media sports coverage, by lifestage, Mintel's Special Groups, media and ACORN categories, March 2003
- Consumer attitudes towards media sports coverage
- Figure 41: Attitudes towards UK media sports coverage, March 2003
- Demographic analysis of most common attitudes towards media sports coverage
- Figure 42: Most common attitudes towards UK media sports coverage, by demographic
- sub-group, March 2003
- Figure 43: Most common attitudes towards UK media sports coverage, by lifestage, Mintel's
- Special Groups, media and ACORN categories, March 2003
- Demographic analysis of next most common attitudes towards media sports coverage
- Figure 44: Next most common attitudes towards UK media sports coverage, by demographic sub-group, March 2003
- Figure 45: Next most common attitudes towards UK media sports coverage, by lifestage, Mintel's Special Groups, media and ACORN categories, March 2003
- Cross-analysis of sports media consumption patterns
- Figure 46: Sports media consumption patterns, by media, March 2003
- Most popular types of sports coverage, by media
- Figure 47: Sports coverage consumption patterns, by media and type of coverage, March 2003
- Attitudes towards sports coverage, by media
- Figure 48: Attitudes towards sports coverage, by media, March 2003
- Attitudes towards sports coverage, by type of media coverage
- Figure 49: Attitudes towards sports coverage, by type of media coverage, March 2003
- Sport participation, by media of choice
- Figure 50: Sport participation, by media, March 2003
- Sports media clusters
- Demographic analysis of sports media clusters
- Figure 51: Sports media clusters, by demographic sub-group, March 2003
- Figure 52: Sports media clusters, by lifestage, Mintel's Special Groups, media and ACORN
categories, March 2003
- Clusters by type of media
- Figure 53: Sports media consumption, by cluster group, March 2003
- Figure 54: Type of media sports coverage, by cluster group, March 2003
- Figure 55: Number of sports played, by cluster group, March 2003
The Future
- New platforms will increase consumer choice
- Rights market ripe for change
- Internet needs the kick-start of broadband
- Football's position as league leader assured
- Hello!-ification' threatens editorial independence
Forecast
- Scenario 1
- Figure 56: Forecast of sports media clusters, Scenario 1, 2003-07
- Scenario 2
- Figure 57: Forecast of sports media clusters, Scenario 2, 2003-07
- Scenario 3
- Figure 58: Forecast of sports media clusters, Scenario 3, 2003-07
Appendix: Research methodology
Index of reports
AbstractThe relationship between sport and the media has become an increasingly complex, high profile and valuable one over the past decade. Many media platforms have come to rely on sport as a primary driver of subscriptions and sales, while sports themselves need the oxygen of publicity the media can provide to survive and prosper in an age in which competition for consumers' leisure time has never been so great. This report offers an overview of the sports media market, looking at recent developments among media providers and consumer behaviour and attitudes, as well as outlining prospective future developments that will influence the shape of the market in the short and medium term.
Exclusive consumer research has been used to create reader, viewer and listener profiles for each of the leading types of sports media and sports coverage, as well as to ascertain consumer attitudes towards the volume and nature of current output.
This is the first occasion on which the sports media market has been assessed. Wider coverage of certain specific sports, such as motor sports, horse and dog racing, football, rugby union and golf, can be found in the Leisure Intelligence series.
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