The U.S. Market for Vitamins, Minerals, and Herbal Supplements

Published by: Business Trend Analysts Inc

Published: Jan. 1, 2002 - 266 Pages

Table of Contents

CHAPTER I: EXECUTIVE SUMMARY

CHAPTER II: THE U.S. MARKET FOR VITAMIN SUPPLEMENTS

Overview

Letter Vitamins

Leading Brands of Letter Vitamins

Multivitamins

Leading Brands of Multivitamins

CHAPTER III: THE U.S. MARKET FOR HERBAL, MINERAL,
AND OTHER SUPPLEMENTS

Overview

The U.S. Herbal Supplement Market

Top-Selling Herbal Supplements

Leading Brands of Herbal Supplements

The U.S. Nonherbal Supplement Market

Top-Selling Nonherbal Supplements

Leading Brands of Nonherbal Supplements

The U.S. Mineral Supplement Market

Top-Selling Mineral Supplements

Leading Brands of Mineral Supplements

CHAPTER IV: CONSUMER AND DIETITIAN OPINIONS

Overview

Dietitians

Dietitian Survey Results

Consumers

Overall

New York

Florida

North Carolina

California

CHAPTER V: REGULATIONS, EDUCATION, AND RESEARCH

FDA Regulations

The Dietary Supplement Health and Education Act of 1994

Labeling Standards

Office of Dietary Supplements

Dietary Supplement Education Alliance

Dietary Reference Intakes

Recent Medical Research

Vitamin C

Vitamin E

Other Vitamins

Echinacea

Garlic

Ginkgo Biloba

St. John’s Wort

Ginseng

CHAPTER VI: PRODUCT TRENDS

New Product Introductions

Advertising Trends

Top Advertisers and Leading Advertised Brands

CHAPTER VII: DISTRIBUTION TRENDS

Consumer Demand and Media Coverage

E-Commerce

Sales, by Channel

Vitamins

Private-Label Vitamins

Herbal/Mineral Supplements

Natural Product Store Sales Breakdown

Natural Product Store Obstacles to Supplement Sales

CHAPTER VIII: FOREIGN TRADE ACTIVITY

Overview

Top U.S. Import Sources: Vitamins

Individual Examinations of U.S. Imports of Vitamins

Top U.S. Import Sources: Herbs

Individual Examinations of U.S. Imports of Herbs

Top U.S. Export Destinations: Vitamins

Individual Examinations of U.S. Exports of Vitamins

Top U.S. Export Destinations: Herbs

Individual Examinations of U.S. Exports of Herbs

CHAPTER IX: COMPANY PROFILES

Introduction

Advanced Nutraceuticals, Inc

American Home Products Corporation

Bionutrics, Inc

Chai-Na-Ta Corporation

Cyanotech Corporation

Herbalife International, Inc.

Imperial Ginseng Products, Ltd.

IVC Industries, Inc

Leiner Health Products Inc.

Natural Alternatives International Inc.

Naturally Vitamins

Nature’s Sunshine Products, Inc.

NBTY, Inc.

Omni Nutraceuticals, Inc.

Perrigo Company

Royal Numico N.V

San Francisco Herb and Natural Food Co.

Solgar Vitamin and Herb Company

Superior Supplements, Inc.

TWINLAB Corporation

Weider Nutrition International

APPENDIX A: DIETITIAN SURVEY AND CONSUMER SURVEY

Dietitian Survey on Vitamins, Herbs, and Minerals

Consumer Survey

APPENDIX B: GUIDE TO SELECTED VITAMINS, NUTRIENTS, AND
NUTRITIONAL SUPPLEMENTS

APPENDIX C: GUIDE TO SELECTED MINERALS

LIST OF TABLES

Table II-1 U.S. Vitamin Supplement Market Sales

Table II-2 Retail Sales of Letter Vitamins, by Type

Table II-3 Top 10 Brands of Letter Vitamins

Table II-4 Retail Sales of Multivitamins, by Type

Table II-5 Top 10 Brands of Multivitamins

Table III-1 U.S. Herbal/Mineral Supplement Market Sales

Table III-2 U.S. Herbal Supplement Sales

Table III-3 Retail Sales of Herbal Supplements, by Type

Table III-4 Top-Selling Herbal Supplement Products, by Type

Table III-5 Top 10 Brands of Herbal Supplements

Table III-6 Retail Sales of Nonherbal Supplements, by Type

Table III-7 Top-Selling Nonherbal Supplement Products, by Type

Table III-8 Top 10 Brands of Nonherbal Supplements

Table III-9 U.S. Mineral Supplement Market Sales

Table III-10 Retail Sales of Mineral Supplements, by Type

Table III-11 Top 10 Brands of Mineral Supplements

Table IV-1 Dietitian Survey

Table IV-2 Demographics of Female Vitamin Takers

Table IV-3 Demographics of Female Vitamin Nontakers

Table IV-4 Demographics of Male Vitamin Takers

Table IV-5 Demographics of Male Vitamin Nontakers

Table IV-6 Survey Responses, by State

Table IV-7 Vitamin Takers vs. Nontakers, by Gender

Table IV-8 Vitamin Takers vs. Nontakers, by Job Status

Table IV-9 Vitamin Takers vs. Nontakers, by Income

Table IV-10 Vitamin Takers vs. Nontakers, by Education

Table IV-11 Vitamin Takers vs. Nontakers, by Age

Table V-1 Dietary Reference Intakes: Recommended Daily Allowance

Table V-2 Dietary Reference Intakes: Maximum Level

Table VI-1 Number of New Vitamin and Herbal Supplement Product
Introductions

Table VI-2 Number of New Vitamin and Herbal Supplement Product
Introductions, by Month

Table VI-3 Selected New Vitamin, Nutrient, Mineral, and Herbal
Supplement Product Introductions

Table VI-4 Total Media Expenditures in the Vitamin, Mineral, and Herbal
Supplement Market

Table VI-5 Top 15 Advertisers in the Vitamin, Mineral, and Herbal
Supplement Market

Table VI-6 Top 20 Advertised Brands in the Vitamin, Mineral, and Herbal
Supplement Market

Table VI-7 Media Expenditures for Vitamin, Mineral, and Herbal
Supplements, by Company and Brand

Table VII-1 E-Commerce Revenues for Vitamin, Mineral, and Herbal
Supplements

Table VII-2 Breakdown of U.S. Internet Supplement Sales

Table VII-3 Vitamin Sales, by Channel

Table VII-4 Letter Vitamin Sales, by Channel

Table VII-5 Multivitamin Sales, by Channel

Table VII-6 Gross Profit Margin for Vitamins, by Channel

Table VII-7 Private-Label Vitamin Sales in Supermarkets

Table VII-8 Private-Label Vitamin Sales in Drug Chains

Table VII-9 Private-Label Vitamin Sales in Mass Merchandisers

Table VII-10 Private-Label Sales, by Product Type and Channel

Table VII-11 Herbal/Mineral Supplement Sales, by Channel

Table VII-12 Gross Profit Margin for Herbs/Botanicals, by Channel

Table VII-13 Gross Profit Margin for Minerals, by Channel

Table VII-14 Single Vitamin Sales Breakdown in Natural Product Stores

Table VII-15 Single Mineral Sales Breakdown in Natural Product Stores

Table VII-16 Obstacles to Supplement Sales in Natural Product Stores

Table VIII-1 Top 20 U.S. Import Sources for Vitamins

Table VIII-2 U.S. Imports of Vitamins, by Type

Table VIII-3 U.S. Imports of Provitamins, Unmixed

Table VIII-4 U.S. Imports of Vitamin A and its Derivatives

Table VIII-5 U.S. Imports of Vitamin B2

Table VIII-6 U.S. Imports of Vitamin B12

Table VIII-7 U.S. Imports of Vitamin E

Table VIII-8 U.S. Imports of Vitamin D and its Derivatives

Table VIII-9 U.S. Imports of Other Single Vitamins

Table VIII-10 U.S. Imports of Single Vitamins Combined with Minerals or
Other Nutrients

Table VIII-11 U.S. Imports of Multivitamins

Table VIII-12 U.S. Imports of Multivitamins Combined with Minerals or Other
Nutrients

Table VIII-13 Top 20 U.S. Import Sources for Herbs

Table VIII-14 U.S. Imports of Herbs, by Type

Table VIII-15 U.S. Imports of Garlic Powder or Flour

Table VIII-16 U.S. Imports of Garlic, Dried (Excluding Powder and Flour)

Table VIII-17 U.S. Imports of Ginger (Not Ground)

Table VIII-18 U.S. Imports of Ginseng Roots, Cultivated

Table VIII-19 U.S. Imports of Ginseng Roots, Wild

Table VIII-20 U.S. Imports of Green Tea (Not Fermented)

Table VIII-21 Top 20 U.S. Export Destinations for Vitamins

Table VIII-22 U.S. Exports of Vitamins, by Type

Table VIII-23 U.S. Exports of Provitamins, Unmixed

Table VIII-24 U.S. Exports of Vitamins and Their Derivatives, Unmixed

Table VIII-25 U.S. Exports of Vitamin B1 (Thiamine) and its Derivatives

Table VIII-26 U.S. Exports of Vitamin B2 (Riboflavin) and its Derivatives

Table VIII-27 U.S. Exports of Vitamin B3 or B5 (D or Di-Pantothenic Acid)
and Their Derivatives

Table VIII-28 U.S. Exports of Vitamin B6 (Pyridoxine, etc.) and its
Derivatives

Table VIII-29 U.S. Exports of Vitamin B12 and its Derivatives

Table VIII-30 U.S. Exports of Vitamin C (Ascorbic Acid) and its Derivatives

Table VIII-31 U.S. Exports of Vitamin E and its Derivatives

Table VIII-32 U.S. Exports of Other Vitamins and their Derivatives

Table VIII-33 U.S. Exports of Other Single Vitamins

Table VIII-34 U.S. Exports of Single Vitamins Combined with Minerals or
Other Nutrients

Table VIII-35 U.S. Exports of Multivitamins

Table VIII-36 U.S. Exports of Multivitamins Combined with Minerals or Other
Nutrients

Table VIII-37 Top 20 U.S. Export Destinations for Herbs

Table VIII-38 U.S. Exports of Herbs, by Type

Table VIII-39 U.S. Exports of Garlic Powder or Flour

Table VIII-40 U.S. Exports of Garlic, Dried (Excluding Powder and Flour)

Table VIII-41 U.S. Exports of Ginger (Not Ground)

Table VIII-42 U.S. Exports of Ginseng Roots, Cultivated

Table VIII-43 U.S. Exports of Ginseng Roots, Wild

Table VIII-44 U.S. Exports of Green Tea (Not Fermented)

LIST OF FIGURES

Figure II-1 Product Mix of the Letter Vitamin Market

Figure II-2 Market Shares of Top Brands of Letter Vitamins

Figure II-3 Market Shares of Top Brands of Multivitamins

Figure III-1 Product Mix of the Herbal Supplement Market

Figure III-2 Product Mix of the Nonherbal Supplement Market

Figure III-3 Product Mix of the Mineral Supplement Market

Figure III-4 Market Shares of Top Brands of Mineral Supplements

Figure VI-1 Number of New Vitamin and Herbal Supplement Product
Introductions, by Month

Figure VII-1 Breakdown of U.S. Internet Supplement Sales

Figure VIII-1 Product Mix of U.S. Vitamin Imports

Figure VIII-2 Product Mix of U.S. Herb Imports

Figure VIII-3 Product Mix of U.S. Vitamin Exports

Figure VIII-4 Product Mix of U.S. Herb Exports

Abstract

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