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Published by: Datamonitor
Published: May. 8, 2003 - 74 Pages
Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
Introduction
Future decoded
Action points
CHAPTER 2 FUTURE DECODED
Introduction
Key findings
What is a treat?
Catalysts
The role of stress
Social change
Restaurants drive indulgence
The emergence of mass-market premium
Retailer dynamics
Market size
Quantification of treating
Beer, spirits, wine
Soft drinks
Ice cream
Confectionery
Cakes and pastries
Meat, fish and vegetables
Snacks
Make-up, skincare and personal hygiene and haircare
Perfume and fragrances
Market segment values
Market forecasts
CHAPTER 3 ACTION POINTS
Introduction
Key findings
Market to consumer emotions
Pursue premiumization strategies
Ingredients
Branding
Packaging
Conclusions
CHAPTER 4 APPENDIX
Research methodology
SPP writing team
How to contact experts in your industry
LIST OF TABLES
Table 1: Hours worked per person, split by country, 2000 19
Table 2: Number of foodservice meals served (profit sector) in the evening, m,
1996-2006
Table 3: Projected food and drink sales, by U.S. foodservice venue, $bn, 2002-
2003
Table 4: Sample table showing responses to the relevant question
Table 5: Sample table showing total volume of relevant market sales and implied
treating volume
Table 6: Beer sales - total volume, servings per capita, implied treating volume,
by country, liters m, 2002
Table 7: Spirits sales - total volume, servings per capita, implied treating volume,
by country, liters m, 2002
Table 8: Wine sales - total volume, servings per capita, implied treating volume,
by country, liters m, 2002
Table 9: Soft drink sales - total volume, servings per capita, implied treating
volume, by country, liters m, 2002
Table 10: Ice cream sales - total volume, servings per capita, implied treating
volume, by country, Kg m, 2002
Table 11: Confectionery sales - total volume, servings per capita, implied treating
volume, by country, Kg m, 2002
Table 12: Cake and pastry sales - total volume, servings per capita, implied
treating volume, by country, Kg m, 2002
Table 13: Meat, fish and vegetable sales - total volume, servings per capita,
implied treating volume, by country, Kg m, 2002
Table 14: Savory snack sales - total volume, servings per capita, implied treating
volume, by country, Kg m, 2002
Table 15: Make-up sales - total volume, servings per capita, implied treating
volume, by country, m, 2002
Table 16: Skincare sales - total volume, servings per capita, implied treating
volume, by country, m, 2002
Table 17: Personal hygiene and haircare sales - total volume, units per capita,
implied treating volume, by country, m, 2002
Table 18: Fragrances sales - total volume, servings per capita, implied treating
volume, by country, m, 2002
Table 19: Extent to which consumers trade-up to expensive or luxury brands
Table 20: Estimated value of treating, by country, all covered markets, $bn, 2002
Table 21: Estimated value of treating, by market, US, $bn, 2002
Table 22: Estimated value of treating, by market, across Europe, $bn, 2002
Table 23: GDP (2001) and forecasted GDP growth, by country, local currency bn,
2002-2007
Table 24: Global anti-depressant market forecast, $m, %, 2002-20007
Table 25: Forecast value of treating, by market, accounting for increased
frequency due to stress and economic growth, US, $bn, 2007
Table 26: Forecast value of treating, by market, accounting for increased
frequency due to stress and economic growth, Western Europe, $bn,
2007
Table 27: Forecast value of treating, by market, accounting for increased
frequency due to stress and economic growth, by country, $bn, 2007
Table 28: Answers to the question “What is the most important factor influencing
your opinion of a product’s 'treat' status?”
LIST OF FIGURES
Figure 1: Motivations for product choices when indulging/treating oneself
Figure 2: Motivations for self-treating/self-indulgence
Figure 3: Consumer self-perception of stress, split by the Depression, Anxiety
and Stress Scale levels, 2003
Figure 4: Stressful activities, split by DASS stress levels
Figure 5: Emergence of super-premium and mid-market
Figure 6: Elements affecting the perceptions of consumer products
Figure 7: Market Square, in-store restaurant at Victory supermarkets
Figure 8: Drinks bought as a treat, impulse vs. planned purchases, split by drink
category
Figure 9: Food items bought as a treat, impulse vs. planned purchases, split by
food category
Figure 10: Personal care items bought as a treat, impulse vs. planned purchases,
split by product category
Figure 11: Frequency of purchasing alcoholic beverages as a treat, split by beer,
spirits or wine, %
Figure 12: Frequency of purchasing soft drinks as a treat, %
Figure 13: Frequency of purchasing ice cream as a treat, %
Figure 14: Frequency of purchasing confectionery as a treat, %
Figure 15: Frequency of purchasing cakes and pastries as a treat, %
Figure 16: Frequency of purchasing premium raw foods as a treat, %
Figure 17: Frequency of purchasing savory snacks as a treat, %
Figure 18: Frequency of purchasing personal care products as a treat, split by
make-up, skincare and toiletries categories, %
Figure 19: Emotional motivations for brand choices
AbstractIntroduction
With the pace of life becoming faster, and society becoming increasingly individualized, the role for self-indulgence in our everyday lives is becoming more important. This report examines the role of consumer packaged goods treating, identifying its causes and highlighting recommendations for manufacturers and retailers to enable them to better understand and exploit this lucrative segment.
Scope
Unique data on the size and development of self-indulgent or treating purchases across the U.S. and Western Europe, 2002-2007.
Categories include alcoholic and soft drinks, desserts, pastries and cookies, meat/vegetables/fish, sweet and savory snacks, personal care products.
Key insight into consumer behavior gathered through online consumer surveys in the U.S. and Europe, March 2003.
Recommendations on how to benefit from changing consumption and self-treating patterns.
Report Highlights
The two key drivers of the treating market will be rising economic welfare and growing levels of stress. Rising disposable incomes will contribute to increased premiumization when treating, and rising stress levels will contribute to a rise in the frequency of treating.
Manufacturers have raised the likelihood of treating through a redefinition of the boundaries between premium and mass-market to create mid-market “affordable premium” and super-premium segments. Furthermore, retailers have refined the shopping experience and increasingly offer indulgent own-label products.
In both the U.S. and the Western European markets, forecasted growth of the self-indulgent products is greater than that of the respective general markets.
Reasons to Purchase
Discover the extent of self-indulgence and treating across the U.S. and Western Europe.
Understand what motivates people to treat themselves and how to leverage these emotions.
Capitalize on the opportunities offered to you with key findings and prescriptive action points.
Get Full Details About This Report >>
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