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iTV Games: Using Simple Games to Add Value to DTV

Published by: Jupiter Research Corporation

Published: Apr. 7, 2003 - 4 Pages


Table of Contents


Table of Figures:

1. Digital Cable Subscribers' Interest in iTV Games

Abstract

Despite the proven efficacy of iTV games adding value to the DTV tier, the majority of US cable operators have failed to roll out this type of application.

Key Questions

  • Which type of infrastructure is necessary to deploy simple iTV games?
  • When is a market ready for delivery of advanced iTV games?
  • Which types of revenue-generating opportunities should cable operators consider?
  • Lead Analyst: Lydia Loizides
  • Contributing Analysts: David Card, Michael Gartenberg, Jay Horwitz, Joe Laszlo


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