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The Impact of Income: Differences in Penetration, Usage, and Online Activities

Published by: Jupiter Research Corporation

Published: Mar. 21, 2003 - 5 Pages


Table of Contents


Table of Figures

1. Distribution of Online Audience and Spending by Income, 2002

2. Online Usage by Income and Age

3. Activities Indexed by Income

4. Activities Indexed by Age and Income

Abstract

In previous reports, Jupiter has profiled various income-specific demographic groups, including affluent women and young adults. This report aims to provide a broader analysis of the impact of income on online usage and activities, as well as understand the interplay between income and age in driving adoption.

Key Questions

  • What is the distribution of online population and online spending by income group?
  • How does usage vary by income group?
  • Which activities are disproportionately popular among higher-income users? Which are disproportionately popular among lower-income users?
  • How does age interact with income to vary popularity of online activities?
  • Lead Analysts: Vipul Patel, Andrew Peach
  • Contributing Analyst: Corina Matiesanu


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