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Smart E-mail Tactics: Nudging Consumers Through the Purchase Funnel

Published by: Jupiter Research Corporation

Published: Mar. 14, 2003 - 5 Pages


Table of Contents


Table of Figures

1. E-mail Campaign Results

2. Automotive Purchase Funnel

Abstract

By 2006, the average consumer will receive 2,600 e-mail marketing messages annually; discerning which offers are legitimate and which are spam will be increasingly difficult.

Key Questions

  • How successful have automotive e-mail marketing campaigns been?
  • What tactics lead to successful campaigns?
  • Can behavior-based targeting improve response rates?
  • Lead Analysts: Julie Ask, David Daniels
  • Contributing Analyst: David Schatsky


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