In-Vehicle Applications: Capitalizing on Consolidating Interest in Specific Telematics Services : Market Research Report

In-Vehicle Applications: Capitalizing on Consolidating Interest in Specific Telematics Services

Published by: Jupiter Research Corporation

Published: Mar. 14, 2003 - 6 Pages

Table of Figures

1. Change in Consumer Interest in Telematics Services, February to November 2002

2. Consumer Interest in Telematics by Service, February to November 2002

3. Consumer Segment Profiles

4. Consumer Interest in Telematics Services by Amount Spent on Most Recent Vehicle

Abstract
In 2002, Ford pulled out of Wingcast and GM dropped Batman from its Onstar ad campaigns. Many other manufacturers stood on the sidelines. The automotive industry s caution signals a return to realism, and a realization of lower-than-expected demand for Telematics services.
Key Questions
Why has consumer interest in telematics increased so sharply over the past year?
What segments will be most receptive to telematics offerings?
What can OEMs do to capitalize on the increasing interest in these services?
Lead Analysts: Julie Ask, Jay Horwitz
Contributing Analyst: David Schatsky

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In-Vehicle Applications: Capitalizing on Consolidating Interest in Specific Telematics Services

Table of Contents

Abstract