Jupiter Teen Survey Report: Music, 2002 : Market Research Report

Jupiter Teen Survey Report: Music, 2002

Published by: Jupiter Research Corporation

Published: Feb. 12, 2003 - 21 Pages

Table of Figures:
1. Teens' Monthly Personal Spending

2. Teens' Cell Phone Activities

3. File Sharing's Influence on Teens' Music Spending

4. Percentage of Light Music Buyers and Heavy Music Buyers Among Teens

5. Profile of Teen Light Music Buyers

6. Profile of Teen Heavy Music Buyers

7. Teens' Online Shopping Habits

8. Teens' Product Purchases Online

9. Top Teen Online Activities

10. File Sharing's Influence on Heavy and Light Buyers' Music Spending

11. Teens' Music-Related Activities

12. Activities' Influence on Teens' Music Buying

13. Teens' Weekly Activities

Abstract
In November 2002, Jupiter designed and fielded an extensive survey on teens' behavior and attitudes. This study explores the results, including a segmentation of online teens by their music purchasing behavior, their online music activities, and marketing of music online to teens.
Lead Analyst: Stacey Herron
Contributing Analysts: David Card, Corina Matiesanu

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Jupiter Teen Survey Report: Music, 2002

Table of Contents

Abstract