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E-mail Marketing: Kodak Measures Multichannel Impact

Published by: Jupiter Research Corporation

Published: Feb. 20, 2003 - 4 Pages


Table of Contents


Due to the brevity of this report, a detailed Table of Contents is not
available.

Abstract

While many online marketers view retention e-mail as a cost-effective driver of online transactions, few quantify its effect on off-line transactions.

Key Questions

  • How can marketers quantify Internet-impacted off-line transactions?
  • How can marketers optimize the multichannel impact of e-mail?
  • Lead Analyst: Rudy Grahn
  • Contributing Analyst: Jared Blank


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