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Consumer Shopping Behavior & Demographics: Men's Athletic Clothing

Published by: Retail Forward, Inc.

Published: May. 1, 2003 - 14 Pages


Table of Contents


Summary of Findings

Incidence of Purchasing Category in past 12 months

Store(s) Where Shoppers Buy Category Most Often

Main Reason For Purchase at Selected Store Types by Store Type

Demographic Profile of Category Purchasers (Age, Household Income, Household Type, Market Type, Education, Employment, Occupation)

Consumer Market Matrix of Category Purchasers

Technology Profile of Category Purchasers

Guide to the 2002 US Shopper Database

Abstract

Every year, Retail Forward surveys thousands of primary household shoppers about their shopping behaviors. These proprietary annual surveys address shopping frequency, store preferences, shopper profiles, purchase patterns and drivers of shopping behavior. Reports provide:

  • Percent of primary household shoppers who have purchased the category
  • Store where purchasers buy the category most often
  • Retention analysis: Where frequent shoppers of leading channels for the category buy the category most frequently
  • Reasons why purchasers buy at specific store types most often by store type
  • Demographic profile of category purchasers
  • Consumer Market Matrix profile of category
  • Technology profile of category purchasers - including percent with Internet access, percent who shop online, percent who purchase online and Internet access frequency

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