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Published by: Hartman Group
Published: Apr. 1, 2003 - 54 Pages
Table of Contents
This survey examines consumer attitudes toward healthy beverages and their self- reported healthy beverage drinking habits. We report on:
- What ingredients healthy beverages should not contain
- What consumers drink as healthy beverages
- What influences their healthy beverage purchases
- How many healthy beverages consumers drink daily
- What healthy beverages consumers might buy
- What health concerns consumers might address with healthy beverages
AbstractIn February 2003 we surveyed our online consumer wellness panel,
Wellness Interactive, to gain a better understanding of consumers'
self-reported usage habits of healthy beverages. Data in the report are provided for four different segmentation groups, including the total sample, age groups (18-25, 26-35, 36-45, 46-55 and 56-70), gender and lifestyle groups (Vegetarian, Healthy Family, Sports & Fitness, Organic, Environmental and Healthy Living). Wellness Interactive contains over 4,000 wellness consumers with a sample of 453 for this survey.
The contents of this report include:
- Key Findings
- Overview of wellness lifestyle groups: Vegetarian, Healthy Family, Sports & Fitness, Organic, Environmental and Healthy Living
- Ingredients that do not belong in a healthy beverage (e.g., caffeine, artificial flavorings, herbal ingredients)
- Non-alcoholic beverages consumers currently drink as a healthy beverage (e.g., water, 100% juice, soy milk)
- Purchase drivers of a healthy beverage (e.g., all natural, added vitamins or minerals, relaxation)
- Average number of healthy beverages consumers drink each day
- Beverages consumers would consider purchasing (e.g., organic beverages, fortified juice, smoothies)
- Likelihood of drinking a non-alcoholic healthy beverage to address a health concern
- Health concerns consumers would consider addressing with a non-alcoholic healthy beverage
- Healthy beverages currently used by consumers that would address a health concern with a beverage
- Healthy beverage attributes of consumers that would address a health concern with a beverage
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