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North America E-Commerce: B2B and B2CPublished by: eMarketer Published: May. 1, 2003 - 237 Pages Table of Contents.Methodology The eMarketer Difference The Bene .ts of eMarketer ’s Aggregation Approach “Benchmarking ”and Projections I E-Commerce Overview II Factors In .uencing B2C E-Commerce III Non-PC Internet Commerce IV Category Review V Canadian E-Commerce VI B2B E-Commerce in the United States VII B2B E-Commerce in Canada Index of Charts AbstractFor a complete picture of the overall e-commerce landscape in North America, look no further than eMarketer's North America E-Commerce: B2B and B2C report. It presents broad coverage of the trends that have been shaping business-to-business and business-to-consumer e-commerce in the US and in Canada over the past few years, and also examines what to expect in the future.The report will help you figure out where your business stands in terms of e-commerce integration compared to the market. The B2C section covers revenue projections through 2005 and features a complete analysis of each category of product consumers are shopping for and purchasing online Ð highlighting companies as different as Fresh Direct and Delta Airlines. The B2B section addresses how far companies have come in terms of their adoption of e-business solutions and the outlook for future growth.
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