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Themed Pubs and Bars

Published by: Mintel International Group Ltd.

Published: Apr. 1, 2003 - 81 Pages


Table of Contents


Introduction and Abbreviations


Definitions

Consumer research

Abbreviations

Summary of Key Report Findings


One niche in an evolving market

A niche can be valuable

Much larger than the ordinary pub

The themes: Irish and other 'nationals' are important

Other themes

Youth and themed pubs and bars

Consumer sophistication also railing against theming

Future uncertainty at several levels

Market Factors


PDI and consumer expenditure

Figure 1: PDI and consumer expenditure, 1998-2003

Employment data

Figure 2: Employment and unemployment, 1998-2003

Figure 3: Employment versus unemployment rates, 1991-2007

Demographic and lifestage trends

Figure 4: Trends and projections in total UK population, by age group, 1998-2007

Figure 5: Trends and projections in the UK population, by lifestage, 1998-2007

The importance of design

Location

Figure 6: Pub outlet numbers, by geographic region, 2002

Key consumer trends in the drinks and the pubs and bars market

Figure 7: Consumption of alcoholic drinks, by age, 2002

Figure 8: Average price of lager and its effects on demand, 1998-2002

Figure 9: Percentage of individuals who bought alcohol from four types of vendors, by age, 2002

Figure 10: Expenditure on alcoholic drinks in and out of the home, 1998-2003

Legislation

Licensing Act (1964)

Disability Discrimination Act (December 1996)

Working Time Directive (October 1998)

National Minimum Wage (April 1999)

Part-Time Workers' Regulation (2000)

Employment Act 2002 (April 2003)

Market Size and Trends

Overview of the pub market

Figure 11: UK pub market key statistics, 1998-2003

Themed pubs and bars

Figure 12: Sales through themed pubs and bars, 1998-2003

Figure 13: Number of themed pubs and bars and their average turnover, 1998-2003

Market Segmentation


Figure 14: Segments of the themed pub and bar market, by grouped themes, 2000 and 2003

National themes

Sports themes

Entertainment and other themes

The Supply Structure


Themed pubs and bars: market developments in the 1990s and 2000s

Figure 15: Leading brands in themed pubs and bars, 1999-2003

Company profiles

Key players

Luminar Leisure

Figure 16: Branded outlets owned by Luminar, 2003

Regent Inns

Scottish & Newcastle

SFI Group

Six Continents

Ultimate Leisure

Other managed groups

Advertising and Promotion

The Consumer


The popular themes, 2000-02

Figure 17: Changes in consumer preferences for themed pubs and bars, 2000 and 2002

Core consumers

Figure 18: Preferred pub and bar themes, by demographic sub-group, November 2002

Men and women

Youth appeal

C1s, C2s and Ds dominate

Some regional biases

Neighbourhoods more important

Figure 19: Preferred pub and bar themes, by lifestage, Mintel's Special Groups, media usage and ACORN categories, November 2002

Specific themes by demographic preferences

Individual sports themes

Figure 20: Most popular sports themes, by demographic sub-group, November 2002

Figure 21: Most popular sports themes, by lifestage, Mintel's Special Groups, media usage and ACORN categories, November 2002

Entertainment themes

Figure 22: Most popular entertainment themes, by demographic sub-group, November 2002

Figure 23: Most popular entertainment themes, by lifestage, Mintel's Special Groups, media usage and ACORN categories, November 2002

Figure 24: Non-visitors to themed pubs or bars, by demographic sub-group, November 2002

Figure 25: Themed pubs and bars visitor preferences, November 2002

The Future


Companies will continue to exit from explicitly themed concepts and brands

Solution - is it time to broaden the appeal of themes?

Competition from the home

The growing need for quality, variety and uniqueness

Branded multiples versus individuality

Forecast


Figure 26: Forecast of the total pub market, 2003-07

Figure 27: Forecast of the themed pubs and bars market, 2003-07

Appendix: Research methodology

Index of reports

Figure 35: Methods of watching sport, 1999 and 2002

Demographic analysis of most popular ways to watch live sport

Figure 36: Most popular ways to watch live sport, by demographic sub-group, December 2002

Figure 37: Most popular ways to watch live sport, by lifestage, Mintel's Special Groups, media and ACORN categories, December 2002

Next most popular ways of watching live sport

Figure 38: Next most popular ways to watch live sport, by demographic sub-group, December
2002

Figure 39: Next most popular ways to watch live sport, by lifestage, Mintel's Special Groups,
media and ACORN categories, December 2002

Demographic analysis of live sport watching by location

Figure 40: Location of live sport watching/listening, by demographic sub-group, December 2002

Figure 41: Location of live sport watching/listening, by lifestage, Mintel's Special Groups, media
and ACORN categories, December 2002

Sports watched live

Figure 42: Sports watched/listened to live, 1999 and 2002

Most popular sports watched live

Figure 43: Most popular sports watched live, by demographic sub-group, December 2002

Figure 44: Most popular sports watched live, by lifestage, Mintel's Special Groups, media and
ACORN categories, December 2002

Figure 45: Sports watched/listened to live, by location, December 2002

Attitudes towards watching sport live

Figure 46: Attitudes towards live sport watching/listening, December 2002

Most popular attitudes towards watching sport

Figure 47: Most popular attitudes towards live sport watching, by demographic sub-group,
Dec-02

Figure 48: Most popular attitudes towards live sport watching, by lifestage, Mintel's Special Groups, media and ACORN categories, December 2002

Next most popular attitudes towards watching sport

Figure 49: Next most popular attitudes towards live sport watching, by demographic sub-group, December 2002

Figure 50: Next most popular attitudes towards live sport watching, by lifestage, Mintel's Special Groups, media and ACORN categories, December 2002

Least popular attitudes towards watching sport

Figure 51: Least popular attitudes towards live sport watching, by demographic sub-group,
Dec-02

Figure 52: Least popular attitudes towards live sport watching, by lifestage, Mintel's Special
Groups, media and ACORN categories, December 2002

The Future


Event attendance

Sport on television

Sport on radio

Forecast


Scenario 1

Figure 53: Forecast of sport watchers and listeners, scenario 1, 2002-07
Scenario 2

Figure 54: Forecast of sport watchers and listeners, scenario 2, 2002-07
Scenario 3

Figure 55: Forecast of sport watchers and listeners, scenario 3, 2002-07

Appendix: Research methodology

Index of reports

Abstract

This is the fourth edition of Mintel's report on UK Themed Pubs and Bars, following those published in 1997, 1999 and 2001. There are still many pubs and bars available to the public which do have a discernible theme and it is crucial to illustrate the changes in both consumer taste and the ambitions of the operators which are leading consumers away from the trend of outright theming of the 'fun-pubs' of the 1990s. On the other hand, given the dictates of fashion which increasingly dominate the pub and bar market - the demographic profile of pub-goers is younger than ever - it is possible that theming ideas may come back into vogue in the future

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