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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2003 - 75 Pages
Table of Contents
Introduction and Abbreviations
Definition
Consumer research
Abbreviations
Executive Summary
What are morning goods?
Morning goods and breakfast
Drivers of growth
Demographics and children affect purchasing
Growth aspects of the morning goods market
Future growth needs innovation
Market Drivers
Quick breakfast opportunities
Breakfast avoiders
Figure 1: Trends and projections in the age structure of the UK population, 1997-2006 (proj)
Snacking reduces the number of cooked meals taken
Continental and American derived lines are growing the market
Children's foods and eating habits
Figure 2: Habits in respect of children's weekday lunches in term-time, August 2002
The workplace lunch
Figure 3: UK workforce in employment, by gender, 1997-2006
Changes in PDI
Figure 4: PDI and consumer expenditure, 1997-2006
Shift towards smaller households
Figure 5: UK household size and one-person households, 1997-2006
Healthy eating issues
Market Size and Trends
Figure 6: UK retail value sales of morning goods, 1997-2002
Figure 7: UK retail sales of morning goods from plant, ISB and craft, 2000 and 2002
Organic morning goods
Market Segmentation
Figure 8: UK retail sales of morning goods, by type and value, 2000 and 2002
Rolls
Figure 9: Household consumption of rolls, by volume and per capita, 1997-2002
Figure 10: UK retail value sales of rolls, by type, 2000 and 2002
Bakery snacks
Figure 11: UK retail value sales of bakery snacks, by type, 2000 and 2002
Figure 12: UK retail sales in the fruited sector, by value, 2000 and 2002
The Supply Structure
Industry structure
Allied Bakeries Ltd
British Bakeries
Warburtons
New York Bagel Company
Others
New Product Briefs
Mar-03
Feb-03
Jan-03
Dec-02
Nov-02
Oct-02
Oct-02
Sep-02
Aug-02
Jul-02
Jun-02
May-02
Apr-02
Advertising and Promotion
Figure 13: Main monitored media advertising expenditure on bread and morning goods,
1997-2002
Figure 14: Main monitored media advertising expenditure on bread and morning goods, by
advertiser, 1999-2002
Below-the-line promotions
Figure 15: Selected below-the-line promotions on rolls and morning goods, Summer 2002
Additional marketing initiatives
Distribution
Figure 16: UK retail value sales of morning goods, by type of outlet, 2000 and 2002
The Consumer
Figure 17: Types of bakery products bought in the last three months, 1997-2002
Figure 18: Most popular types of morning goods purchased, by demographic sub-group,
Oct-02
Figure 19: Buns, English and American muffins and pancakes, Danish pastries and bagels
purchased, by demographic sub-group, October 2002
Figure 20: Cross-analysis of purchasing behaviour, by selected type of morning goods, 2002
General comments on morning goods
The Future
Changing consumer lifestyles
Consumption outside the home
Price polarisation
Demographic influences
Exploiting UK's regional diversity
Niche potential
Forecast
Figure 21: Forecast of the morning goods market, 2002-07
Polarisation will continue
Factors used in the forecast
Appendix: Research methodology
Index of reports
AbstractThis report examines the UK market for morning goods between 1997 and 2002. Mintel last covered the morning goods market in Market Intelligence, March 2001.
Within the morning goods sector, bakery snacks are the main growth area. The variety of bakery snacks available reflects and influences current consumer tastes and sophistication. As a result, there has generally been an increase in the level of consumption of most products since the last Mintel report on this subject.
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